Fishpond Gift Vouchers - Let them choose!

Shop over a million Toys in our Huge New Range

Creating and Delivering Your Value Proposition


Product Description
Product Details

Promotional Information

This practical new title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers. Creating and Delivering Your Value Proposition provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This practical new title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers. Featuring global case studies and examples, Creating and Delivering your Value Proposition is an essential guide to understanding and developing a value-focused strategy for all senior practitioners.

Table of Contents

    • Chapter - 00: Introduction;
    • Chapter - 01: What do you really think about customers?;
    • Chapter - 02: What is a value proposition?;
    • Chapter - 03: The value-focused approach;
    • Chapter - 04: Creating your value proposition;
    • Chapter - 05: Value Proposition Builder: Market;
    • Chapter - 06: Value Proposition Builder: The value experience;
    • Chapter - 07: Value Proposition Builder: Offerings;
    • Chapter - 08: Value Proposition Builder: Benefits;
    • Chapter - 09: Value Proposition Builder: Alternatives and differentiation;
    • Chapter - 10: Value Proposition Builder: Proof;
    • Chapter - 11: Value proposition template and value proposition statement;
    • Chapter - 12: Message development;
    • Chapter - 13: Implementation;
    • Chapter - 14: Starting and sustaining;
    • Chapter - 15: The value-focused enterprise

About the Author

Cindy Barnes is the founder and CEO of Futurecurve*. A product and service innovator and strategic business developer, she gained her practical experience at leading organizations such as Panavision and Capgemini, where she created the value proposition function and led business development. Helen Blake is a leading marketer and business developer and has held senior positions in a number of the world's largest consulting firms, including Accenture and KPMG. Helen is currently on the Board of Futurecurve. David Pinder is a leading communications specialist. He has worked in sales and marketing roles with Procter & Gamble, Hertz Corporation and Forte Hotels, and now provides value-creating business writing support for some of the world's leading companies, including Accenture. Visit David at *Futurecurve is a leading management consultancy that helps organizations discover, create and build market-facing value. Visit Cindy and Helen at


"Value Propositions are the most useful selling tools marketing has ever created, although - up until now - theres been very little advice to help salespeople use them. Here, for the first time, the authors have given us a comprehensive and practical guide that fills a real need." Neil Rackham, author of SPIN Selling and Visiting Professor at Portsmouth and Cranfield BusinessSchools "--Professor Malcolm McDonald, Emeritus Professor, CranfieldUniversitySchool of Management" "Practical and pragmatic, this book will really help you create and build value for your clients." Sean Finnan, Managing Director, EDS UK and Ireland.

Ask a Question About this Product More...
Write your question below:
Look for similar items by category
Home » Books » Business » Management » General
Home » Books » Business » Marketing » General
How Fishpond Works
Fishpond works with suppliers all over the world to bring you a huge selection of products, really great prices, and delivery included on over 25 million products that we sell. We do our best every day to make Fishpond an awesome place for customers to shop and get what they want — all at the best prices online.
Webmasters, Bloggers & Website Owners
You can earn a 5% commission by selling Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit on your website. It's easy to get started - we will give you example code. After you're set-up, your website can earn you money while you work, play or even sleep! You should start right now!
Authors / Publishers
Are you the Author or Publisher of a book? Or the manufacturer of one of the millions of products that we sell. You can improve sales and grow your revenue by submitting additional information on this title. The better the information we have about a product, the more we will sell!
Item ships from and is sold by Fishpond World Ltd.
Back to top