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The Craving Brain


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Ronald A. Ruden, M.D., Ph.D., is a leader in the field of medicine. Harvard-trained, he is that rare breed of clinician-scientist whose research is conducted with real patients, from his private office.


"A remarkable achievement. Dr. Ruden has managed to articulate a simple and elegant model that explains far-reaching aspects of human behavior, most notably the devastating problem of addiction. This will provide the impetus for study and investigation for years to come."-- David M. McDowell, M.D., New York State Psychiatric Institute, Columbia University College of Physicians and Surgeons"Ruden, medical director of the Biobalance Center of New York, unveils a new theory of addiction, explaining the physical elements of addiction as well as the reasons people become addicted to food and drugs. He outlines a successful treatment for people suffering from addictions of all kinds, involving medically altering levels of two brain chemicals, dopamine and serotonin."-- "Book News, Inc."The first step in achieving biobalance, as Ruden calls it, is removing stress; the second involves disposing of denial. Those seeking biobalance must work hard at emphasizing what is positive, right, and good in their personalities and actions, and Ruden, although he says this is not a self-help book, offers suggestions for moving along the path to biobalance and appends 60 pages of annotated references to the key scientific literature supporting his arguments."-- "Booklist"Dr. Ruden's approach to addiction is informative, elegant, and a pleasure to read. It is clear he has mastered a difficult, often murky field which will hopefully aid many of our patients and provide new pathways for research."-- Douglas Marcus, M.D., senior attending physician, South Oakes Hospital, Amityville, New York

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