Part I: Concepts and Techniques for Crafting and Executing Strategy A: Introduction and Overview 1: What Is Strategy and Why Is It Important? 2: Leading the Process of Crafting and Executing Strategy B: Core Concepts and Analytical Tools 3: Evaluating a Company's External Environment 4: Evaluating a Company's Resources and Competitive Position C: Crafting a Strategy 5: Five Generic Competitive Strategies - Which One to Employ? 6: Supplementing the Chosen Competitive Strategy: Other Important Strategy Choices 7: Strategies for Competing in Foreign Markets 8: Diversification: Strategies for Managing a Group of Businesses 9: Ethical Business Strategies, Social Responsibility, and Environmental Sustainability D: Executing the Strategy 10: Building an Organization Capable of Good Strategy Execution 11: Managing Internal Operations: Actions That Promote Good Strategy Execution 12: Corporate Culture and Leadership: Keys to Good Strategy Execution Part II: Cases A: Crafting Strategy in Single-Business Companies 1. Whole Foods Market in 2008--Vision, Core Values, and Strategy 2. Costco Wholesale Corp. in 2008--Mission, Business Model, and Strategy 3. JetBlue Airways: A Cadre of New Managers Takes Control 4. Competition in the Golf Equipment Industry in 2008 5. Competition in the Movie Rental Industry in 2008: Netflix and Blockbuster Battle for Market Leadership 6. Dell, Inc. in 2008--Can It Overtake Hewlett-Packard as the Worldwide Leader in Personal Computers? 7. Apple, Inc. in 2008 8. Panera Bread Company 9. Rogers's Chocolates 10. Nucor Corporation--Competing Against Low Cost Foreign Imports 11. Competition in Video Game Consoles 12. Nintendo's Strategy for the Wii--Good Enough to Beat Xbox 360 and PlayStation 3? 13. Corona Beer 14. Google's Strategy in 2008 15. The Challenges Facing eBay in 2008--Time for Changes in Strategy? 16. Loblaw Companies Limited: Preparing for Wal-Mart Supercenters 17. Research in Motion: Managing Explosive Growth B: Crafting Strategy in Diversified Companies 18. Adidas in 2008: Has Corporate Restructuring Increased Shareholder Value? 19. PepsiCo's Diversification Strategy in 2008 C: Executing Strategy and Strategic Leadership 20. Robin Hood 21. Dilemma at Devil's Den 22. Wal-Mart Stores, Inc. in 2008--Management's Initiatives to Transform the Company and Curtail Wal-Mart Bashing 23. Southwest Airlines in 2008: Culture, Values, and Operating Practices 24. Shangri-La Hotels Section D: Strategy, Ethics, and Social Responsibility 25. E. & J. Gallo 26. Detecting Unethical Practices at Supplier Factories: The Monitoring and Remediation Challenges
Arthur A. Thompson, Jr earned his B.S. and Ph.D. degrees in economics from The University of Tennessee, spent three years on the economics faculty at Virginia Tech, and served on the faculty of The University of Alabama's College of Commerce and Business Administration for 24 years. Dr. A. J. (Lonnie) Strickland , a native of North Georgia, attended the University of Georgia, where he received a bachelor of science degree in math and physics in 1965. John E. Gamble is currently Associate Dean and Professor of Management in the Mitchell College of Business at the University of South Alabama.