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Course Design Formula


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About the Author

Rebecca Frost Cuevas, founder and CEO of Learn and Get Smarter, Inc., is a leading online learning education consultant and trainer for experts and entrepreneurs. She holds a bachelor's degree in English from Harvard University, as well as two master's degrees in education. Her first master's, from Wheelock College Graduate School, is in curriculum design and development. Her second, from California State University, San Bernardino, is in instructional technology. For fifteen years, Rebecca designed and delivered award-winning education programs for public utilities in Southern California, impacting over 150,000 students with hands-on learning experiences relating to water and energy conservation. The education programs she created won national and regional awards, including the prestigious Community Service Award from the American Public Power Association and the prominent Clair A. Hill Award from the Association of California Water Agencies. Rebecca also received multiple federal scholarships for international study, and (fun fact!) learned Photoshop and Illustrator at a technical school in a foreign language, where she was the only nonnative speaker in the class. She brings a creative, multicultural perspective to her work in educational consulting, instructional design, and curriculum development. When not designing online courses, Rebecca enjoys making up stories about Mother Rebecca, a 200-year-old fictional Victorian know-it-all, who provides gracious solutions to life's perplexing problems. Back in the twenty-first century, Rebecca is the proud mother of an internationally known fiber artist who is famous for having knitted a life-sized human skeleton. She enjoys living in sunny southern California while staying in touch with friends from all over the world-and is proud to say that her sticky date pudding once took third prize at the National Date Festival.


"If you plan to start an online course or if you simply want to improve your online teaching skills, take the time to read Course Design Formula. . . . The knowledge it provides is invaluable."Gabriel Ciordas, CEO/founder, Flipsnack"Read Course Design Formula by Rebecca Frost Cuevas, do exactly what it teaches, and then celebrate when you find yourself with an online course that is clear, effective, and done a lot sooner than you thought it would be!"Danny Iny, CEO/founder, Mirasee"If you are looking for an outstanding textbook for a class that teaches how to design and deliver online learning, this book is for you and your students. "Brian Newberry, Ph.D., instructional designer, Jackson College"In my many years designing online courses, I have never encountered anything as intuitive and easy to follow as the Course Design Formula. This will become my go-to formula to design courses from now on."Mauricio Cadavid, Ed.D., senior instructional designer for California State University, San Bernardino"The online course community needs this! It's engaging, thought-provoking, and compels you to keep reading. If you're like me, there are spots where you'll even laugh out loud. I just may to send it to a few 'gurus' from whom I've purchased ineffective courses in the past. "Cheri Merz, CEO/founder, Metaprosperity LLC"In the information age, creating cognitively and socially engaging educational content continues to become increasingly important. Rebecca Frost Cuevas synthesizes principles of learning theory, instructional technology, visual design, and usability to create a clear approach to developing your online course. . . .I have not seen them integrated into an action plan for online teaching and learning as effectively as Ms. Cuevas has done in this book. Her formula is brilliant."Suzanne Ama, M.S., Education, professor of digital media arts"This is a book that can be used in the corporate space, higher education, or by individuals who desire to share their own expertise online for fun or for profit. Each chapter has clearly defined objectives, real-life examples that readers can relate to, and most importantly, a wealth of resources to help the new or seasoned designer assess, design, and review their course idea and learning outcomes. This is by far, one of the best books I have read on course development in years."Mary Nunaley, Ms.ED., ATD Master Instructional Designer(TM), founder of the Lavender Dragon Team, LLC"I highly recommended this book! It's an absolute delight and a must-read for online course creators."Neerja Ahuja, principal consultant and director, Ayurveda Awareness Centre (Perth, Australia)"A fabulous read for anyone interested in teaching anything."Alison Cameron, economic development professional, City of Santa Cruz

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