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The Corporate Startup


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About the Author

Dr Tendayi Viki is an author, speaker and advisor on the topic of corporate innovation. He helps companies of all sizes develop internal ecosystems so they can innovate for future while running their core business. He holds a PhD in Psychology and an MBA. He has worked with several companies including ABN AMRO, Airbus, Air France-KLM, American Express, The British Museum, Lufthansa-Airplus, Pearson, Salesfo rce, Standard Bank, Unilever and The World Bank. Dr Viki co-designed and helped implement Pearson's Product Lifecycle, which is an innovation framework that won Best Innovation Program 2015 at the Corporate Entrepreneur Awards in New York. He was nominated for the Thinkers50 2017 Innovation Award and listed on the Thinker50 2018 Radar List of emerging management thinkers to watch. He is also a Contributor at Forbes Magazine.Dan comes from an entrepreneurial background. He has been involved with Hi-Tech and internet start-ups across the world and is an entrepreneurship community leader in Europe. In recent years, he started focusing more on enterprise innovation management, specifically on the changes large organizations need to make to allow for disruptive new ventures to be built in a corporate setting. He has worked with companies like Deutsche Telekom, Bosch, Jaguar Land Rover and Allianz. A big proponent of the ecosystem approach to innovation, Dan has also worked with various government bodies in Asia and Europe, helping developing national innovation ecosystems and implement national innovation strategies. The work experience gathered from the public and private sector has been translated into various experiential courses that Dan has delivered for universities worldwide.Esther is co-founder and investor of, helping startups from ideas phase to a working business model. She has developed the entrepreneurship course for the Communication Multimedia and Design program at the Amsterdam University of Applied Sciences. She is also an international speaker who organized the fi rst StartupBus Europe tour in 2011 and has acted as lead mentor at Rockstart Accelerator for the past six years. As a visual spatial thinker she was part of bringing the lean startup movement to the Netherlands. Esther has mentored over a hundred startups so far and still acts as advisor for many of them. Connecting corporates to the startup ecosystem is important to NEXT, so Esther is also frequently involved in corporate innovation.


Established companies need to innovate or risk losing market share. This book provides a great playbook that managers can use to learn about lean startup methods and apply them within their company. It is a must read for any executive thinking about creating an innovation ecosystem within their business.--Klaus Wagner, CEO at Josera Petfood GmbH & Co. KG.
The 21st century organization, we're told, needs to be innovative, creative and customer centered. That's all very well if you're a disruptive startup. But what if you're an established organization based on 20th century principles of Taylorism? How do you make your big company as innovative as a small startup? If you want practical advice from people who have been there and done that, there's no better source than this book. Reading this book is like shadowing the authors on a consulting assignment as they coach you on what works and what doesn't.--David Travis, User Experience Consultant and Managing Director of Userfocus.
In my experience the biggest topic that is not covered well for large corporations is the art of managing the innovation process and output. The Corporate Startup provides a concrete framework to manage innovation at the strategy, management and practice levels. It connects the topics you likely know such as business model design and lean startup to the bigger corporate picture.--Bob Jansen, Founder at Firmhouse.
I believe the next wave of entrepreneurship and innovation will belong to the established corporation. The Corporate Startup provides a structured and practical approach to help companies make their new business model building machine a reality.--Dr Marc Sniukas, Author of The Art of Opportunity.
Tendayi, Dan and Esther are some of the most knowledgeable and engaging members in the startup and corporate innovation community. Not only is their personal knowledge and experience very valuable, I've experienced them to generate profound impact through their engagement with several of our, and others' grassroots initiatives. This book allows anyone in the intrapreneurship field to access that knowledge and create the same impact.--Leon Pals, Chairman at Startup Foundation.
The authors have clearly spent time in the trenches helping big and small companies transform through applying lean startup principles. This book is full of insightful nuggets you immediately grasp and a simple yet effective framework you can start implementing right away.--Justin Coetsee, Co-Founder at Ignitor.
This wonderful book helps companies apply practical and innovative business model development methods using new ways of collaboration, based on an ecosystems approach. The Corporate Startup provides a great way of implementing innovation practices for companies to cope in today's hectic and ever changing world.--Corine van Winden, CEO at Global Pets Community.

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