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The Core of Leadership

Leadership is a choice.You can choose to stay positive and in the moment, or you can let yourself be full of doubt and negativity. It takes as much energy to be frustrated as it does to be resourceful, and it's hard to be both at the same time.We tend to think of leadership as flashing swords, generals on horseback, and Winston Churchill. For all the achievement billed as leadership, I believe real leadership goes deeper. I've learned that true leadership is to win from the middle.Power lies in the middle of the organization, at its core, in its heart.We hear about strengthening the core, as a physical fitness or martial arts term. We strengthen our physical core through nutrition and exercise, to be better at delivering or taking a punch. And life is a punch; we all know it. To strengthen our core, is to first discover the core of ourselves.To get to the core of leadership, we need to peel down through the layers of our lives. At the core of an apple are the seeds. At the core of our bodies is the heart. The seed is the essence of the apple, and the heart is the essence of our humanity, and in both lie the promise of new growth.Our core captures and radiates our life, and to be better requires strength. The center of who we are. Humble and sacrificed is the more true measure of teaching ourselves and others to win from the middle.
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About the Author

Jim Trunick is currently a senior director of commercial leadership development with a major health-care company. In this role he oversees sales coaching and leadership development. He is a certified instructor with Maximum Impact, DDI, Blanchard Management, Human Performance Institute (Corporate Athlete), Leadership Is A Choice, Discovery Insights Behavior Development, Yukon Negotiations Master trainer and Covey's 7 Habits. He has more than 25 years of health-care industry experience including medical sales and sales management, product marketing, professional relations, and U.S. sales operations. Jim is a graduate of The Ohio State University with a B.S. in Zoology. He and his wife, Cindy, are raising five children in Laguna Hills, California.


"The Core of Leadership is a fresh, new perspective on winning from the middle. Jim's book looks at leadership, from the inside out, and touches the reader with stories and perspectives, inspiring us to lead with character, heart, and values as the greater measure of success. Well done!" Mike Abrashoff, Former Commander, USS Benfold and best selling author of It's Your Ship "Jim Trunick reinforces how leading from one's inner strength can provide a real formula for success, both at home and at work. Read The Core of Leadership--it will capture your heart." Ken Blanchard, coauthor of The One Minute Manager(R) and Trust Works!

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