Contents: The power of the Modern Consumer The end of the 'traditional advertiser' A new discourse Your brand deserves support Advertising becomes activating Observe, support en participate in conversations I want to become a Conversation Manager The philosophy of the Conversation Manager The skills of the Conversation Manager Still 48 hours left!
Steven Van Belleghem is managing partner with market research company InSites Consulting. He is passionate about helping customers make strategic marketing decisions and specialised in brand and advertisement research. Steven started his carreer at the Vlerick Leuven Ghent Management School as a research staff member.
"Finally a book that does not only point out that the consumer is changed, it also offers useful ideas on how to adapt to that situation. A must-read for everyone who is involved in consumer marketing." Prof. Gino Van Ossel, Vlerick Leuven Ghent Management School "A must read for those who recognize the limitations of traditional advertising, and for everyone who is eager to understand what makes the new consumer tick." Henk Eising, International Market Research Manager Heiniken
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