The Contested Terrain of the New Zealand All Blacks
By

Rating

Product Description
Product Details

Table of Contents

Contents: Globalization, Corporate Nationalism and the Re-imaging of National Sporting Mythologies - Critical Theory, Advertising and the New Cultural Economy - The Media Sports Cultural Complex and the Adidasification of the New Zealand All Blacks - Public Broadcasting, Sport and Cultural Citizenship: Sky's The Limit in New Zealand - Branding the Nation: Corporate Nationalism and the New Cultural Economy of the All Blacks - The Ka Mate Haka, Adidas and the Circuit of Culture - From Ka Mate to Kapa o Pango: Haka as Contested Terrain - Engaging Adidas's 'Beat Rugby' Campaign: Globalization, Promotional Culture and the Production/Consumption of Online Games - Producing allblacks.com: Cultural Intermediaries and the Policing of Electronic Spaces of Sporting Consumption.

About the Author

Jay Scherer (PhD, University of Otago) is an Associate Professor in the Faculty of Physical Education and Recreation at the University of Alberta. His research focuses on cultural studies of sport and leisure and globalization, sport, and public policy. He is co-editor (with David Rowe) of Sport, Public Broadcasting, and Cultural Citizenship: Signal Lost? (2013). Steven Jackson (PhD, University of Illinois) is a Professor in the School of Physical Education, Sport & Exercise Sciences at the University of Otago, New Zealand and Visiting Professor at the University of Johannesburg, South Africa. Currently the past-President of the International Sociology of Sport Association (ISSA), his research focuses on globalization, media, and national identity. He is co-editor of Sport, Culture & Advertising (2005), Sport & Foreign Policy in a Globalising World (2008) and Sport, Beer & Gender: Promotional Culture & Everyday Social Life (2009).

Ask a Question About this Product More...
 
This title is unavailable for purchase as none of our regular suppliers have stock available. If you are the publisher, author or distributor for this item, please visit this link.

Back to top