Introduction; What is Search Engine Optimized (SEO) Web Copy?; Why Does SEO Content Work?; Analyzing Your Website's Copy / Usability; Keyword Research - Getting the First Step Right; Optimizing Your Site Content; Writing General Site Copy - The Pages You'll Need to Write; Writing SEO Articles for Free Publicity and Powerful Link; SEO Copywriting for Press Releases; Go Viral: Blog/RSS/Wiki Copywriting; Pay Per Click, Landing Page and Banner Ad Copywriting; SEO Copywriting for Emails/Newsletters; SEO Copywriting for Small/Medium Sized Businesses; SEO Copywriting for Larger Corporations; Three SEO Copywriting Case Studies; Outsourcing Your SEO Copywriting Project: Keys to Finding the Best Writer; SEO Copywriting as a Career; The Future of SEO Copywriting: The Future is Now; The Wrap Up; Resourcesu8
"If you want to know the real secrets to online traffic and a non-stop turbo boost in sales, it's right here in this content-rich book. Packed with tips and techniques, insights and practical advice, this is one of those rare books that truly delivers. I loved it." -- Dr. Joe Vitale "author of "Hypnotic Writing""