Introduction. Part I: Getting Started with a Content Marketing Plan. Chapter 1: Defi ning the Content Marketing Opportunity. Chapter 2: Creating a Content Marketing Strategy. Chapter 3: Taking the First Steps to Executing Your Content Marketing Plan. Part II: Marketing with Long-Form Content. Chapter 4: Introducing the Tools of Written Long-Form Content Marketing. Chapter 5: Using Video, Audio, Online Events, and E-Mail for Long-Form Content Marketing. Chapter 6: Writing in Long Form for the Web. Chapter 7: Taking Long-Form Web Content to the Next Level. Part III: Marketing with Short-Form Content. Chapter 8: Introducing the Tools of Short-Form Content Marketing. Chapter 9: Using Twitter and Creative Ideas for Short-Form Content Marketing. Chapter 10: Writing in Short Form for the Web. Chapter 11: Discovering Ways to Improve Short-Form Content Marketing. Part IV: Engaging in Online Conversations to Share Content. Chapter 12: Defi ning Conversational Content Marketing. Chapter 13: Introducing the Tools of Conversational Web Writing. Chapter 14: Getting the Most out of Online Conversations. Part V: Achieving Long-Term Success. Chapter 15: Integrating Your Content Marketing Efforts. Chapter 16: Analyzing Results and Fine-Tuning Your Strategy. Chapter 17: Building a Content Marketing Team. Part VI: The Part of Tens. Chapter 18: Ten Free Tools to Get Started with Content Marketing. Chapter 19: Ten Sites to Publish Your Content for Free. Chapter 20: Ten Resources for Content Marketing Help. Part VII: Appendixes. Appendix A: Sample Content Marketing Quick Start Plans. Appendix B: Glossary. Index.
Susan Gunelius is a 20-year marketing veteran and President and CEOof KeySplash Creative, Inc. Her marketing-related content appears onForbes.com, MSNBC.com, and other business-oriented sites. She is the author of Blogging All-in-One For Dummies and Google Blogger For Dummies. Susan speaks about these topics at events around the world.