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About the author ix Acknowledgements xi Preface xiii Part I: The current state of marketing 1 1 The problem with marketing 3 2 The evolution of consciousness 29 Part II: The reinvention of marketing 49 3 Introducing conscious marketing 51 4 Personal consciousness an essential ingredient for conscious marketing 59 5 Purpose (why) the thing that keeps you keeping on 69 6 Product (what) those things you offer that improve lives 87 7 People and planet (who) the partners in your business community 101 8 Promotion how you spread the word 121 Part III: Shifting from theory to action 145 9 The conscious marketing shift 10 solid principles to adopt 147 10 Your conscious marketing action plan 167 Conclusion 175 Afterword by Billy Stafford 177 The Conscious Marketing Manifesto 179 Useful resources for conscious business owners 183 Index 187
CAROLYN TATE is a speaker and educator and the founder of The Slow School of Business, a school dedicated to helping companies build purpose-driven and prosperous businesses that make the world a better place. Carolyn is also the author of Small Business Big Brand, Marketing Your Small Business For Dummies and Unstuck in Provence. Visit slowschool.com.au or carolyntate.co.