Australasia's Biggest Online Store

Shop over a million Toys in our Huge New Range

The Complete Social Media Community Manager's Guide


Product Description
Product Details

Table of Contents

Introduction xxi Chapter 1 The Social Media Community Manager's Role 1 Chapter 2 Timeless Tenets of Non-Gratuitous Social Behavior 35 Chapter 3 Hit the Ground Running! 77 Chapter 4 Content, Reputation, and Hardcore Listening Hacks 141 Chapter 5 Finding Themed Conversations: The Superior CM's Edge 175 Chapter 6 Dominate with Paid Organic Amplifi cation 207 Chapter 7 Community Crisis Management 231 Chapter 8 Measuring Success! State-of-the-Art Social Metrics 255 Appendix A Social Media Community Manager Job Description 281 Appendix B The Big List of Community Management Tools and Analytics 289 Appendix C 72 Must-Follow Online Marketing Geniuses 297 Index 301

About the Author

Marty Weintraub is CEO of aimClear(R), an Inc. 500-honored search and social marketing agency whose community management training credits include Intel, Siemens, Tektronix, United Health Group, and others. Marty is also the author of Killer Facebook Ads and regularly speaks at SES, SMX, Pubcon, and other conferences. Lauren Litwinka is an Online Marketing Account Manager and Publications Manager at aimClear, with expertise in community management, online journalism, holistic social befriending, and content syndication. She writes a monthly column for Search Engine Land , and both authors contribute to the aimClear blog, which was named one of Technorati's Top 10 Small Business Blogs and one of PRWeb's 25 Essential PR Bloggers You Should Be Reading.

Ask a Question About this Product More...
Write your question below:
How Fishpond Works
Fishpond works with suppliers all over the world to bring you a huge selection of products, really great prices, and delivery included on over 25 million products that we sell. We do our best every day to make Fishpond an awesome place for customers to shop and get what they want — all at the best prices online.
Webmasters, Bloggers & Website Owners
You can earn a 5% commission by selling The Complete Social Media Community Manager's Guide: Essential Tools and Tactics for Business Success on your website. It's easy to get started - we will give you example code. After you're set-up, your website can earn you money while you work, play or even sleep! You should start right now!
Authors / Publishers
Are you the Author or Publisher of a book? Or the manufacturer of one of the millions of products that we sell. You can improve sales and grow your revenue by submitting additional information on this title. The better the information we have about a product, the more we will sell!
Item ships from and is sold by Fishpond World Ltd.
Back to top