Introduction xxi Chapter 1 The Social Media Community Manager's Role 1 Chapter 2 Timeless Tenets of Non-Gratuitous Social Behavior 35 Chapter 3 Hit the Ground Running! 77 Chapter 4 Content, Reputation, and Hardcore Listening Hacks 141 Chapter 5 Finding Themed Conversations: The Superior CM's Edge 175 Chapter 6 Dominate with Paid Organic Amplifi cation 207 Chapter 7 Community Crisis Management 231 Chapter 8 Measuring Success! State-of-the-Art Social Metrics 255 Appendix A Social Media Community Manager Job Description 281 Appendix B The Big List of Community Management Tools and Analytics 289 Appendix C 72 Must-Follow Online Marketing Geniuses 297 Index 301
Marty Weintraub is CEO of aimClear(R), an Inc. 500-honored search and social marketing agency whose community management training credits include Intel, Siemens, Tektronix, United Health Group, and others. Marty is also the author of Killer Facebook Ads and regularly speaks at SES, SMX, Pubcon, and other conferences. Lauren Litwinka is an Online Marketing Account Manager and Publications Manager at aimClear, with expertise in community management, online journalism, holistic social befriending, and content syndication. She writes a monthly column for Search Engine Land , and both authors contribute to the aimClear blog, which was named one of Technorati's Top 10 Small Business Blogs and one of PRWeb's 25 Essential PR Bloggers You Should Be Reading.