About the Author

Lin Grensing-Pophal is the founder and CEO of Strategic Communications, LLC, which advises clients on business and communications strategies. She also is a prolific writer who covers health, human resources, and many forms of business communications. Grensing-Pophal is the author of numerous books, including Best Practices in Influencer Marketing, The Complete Idiot's Guide to Strategic Planning, and The Essentials of Corporate Communications and Public Relations.