Table of Contents

Part 1 Getting Started 1. Background 2 First Principles 3 Developing a fundraising strategy Part 2 Sources of Funds 4 Individual donors 5 Community fundraising 6 Trusts and Foundations 7 The National Lottery 8 Companies 9 Government Funding 10 The European Union 11 Income generation and contracts Part 3 Techniques 12 Events and fundraising from the general public 13 Capital and big gift campaigns 14 Direct Marketing 15 Getting your Message Across 16 Fundraising with volunteers

About the Author

Author Michael Norton OBE is an influential figure within the voluntary sector. He is the founder of several influential charities including The Directory of Social Change, Changemakers, Youthbank UK and is also a founder and trustee of UnLTD - the foundation for Social Entrepreneurs in both the UK and India. Author Nina Botting Herbst adds an international fundraising perspective having worked both in the UK and US and is an expert on legacies and committed giving. She is Associate Development and Alumni Relations Director at the University of Chicago.

Reviews

Of previous editions: An essential text on every fundraiser's bookshelf.'