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Competitive Communication
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Table of Contents

Preface Introduction 1: Rhetoric and Competitive Advantage 2: Disposition and the Competitive Message 3: Classical Argument and Modern Business 4: Refutation: Argument as Inquiry 5: Strategic Disposition: Presenting the Case 6: Ethics in Argument: Classical Fallacies 7: Managing Ethos: Argument and Credibility 8: Managing Ethos: Conciseness 9: Managing Ethos: Word Choice 10: Managing Ethos: Syntax 11: Managing Ethos: Punctuation 12: Managing Ethos: Grammar 13: Electronic Ethos: Computer Revision Appendix A. Documents: Principled Organization Appendix B. Documents: Argumentation Appendix C. Documents: Revision

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"Finally, a book that discusses the strategies of good management communication within a theoretical framework/rhetoric that is accessible. In his clear and easy style, Professor Eckhouse shows how the principles of rhetoric result in effective business writing."--Linda Bearner, California State University, Los Angeles

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