Fishpond Gift Vouchers - Let them choose!

We won't be beaten by anyone. Guaranteed

Competitive Communication


Product Description
Product Details

Table of Contents

Preface Introduction 1: Rhetoric and Competitive Advantage 2: Disposition and the Competitive Message 3: Classical Argument and Modern Business 4: Refutation: Argument as Inquiry 5: Strategic Disposition: Presenting the Case 6: Ethics in Argument: Classical Fallacies 7: Managing Ethos: Argument and Credibility 8: Managing Ethos: Conciseness 9: Managing Ethos: Word Choice 10: Managing Ethos: Syntax 11: Managing Ethos: Punctuation 12: Managing Ethos: Grammar 13: Electronic Ethos: Computer Revision Appendix A. Documents: Principled Organization Appendix B. Documents: Argumentation Appendix C. Documents: Revision


"Finally, a book that discusses the strategies of good management communication within a theoretical framework/rhetoric that is accessible. In his clear and easy style, Professor Eckhouse shows how the principles of rhetoric result in effective business writing."--Linda Bearner, California State University, Los Angeles

Ask a Question About this Product More...
Write your question below:
Look for similar items by category
People also searched for
How Fishpond Works
Fishpond works with suppliers all over the world to bring you a huge selection of products, really great prices, and delivery included on over 25 million products that we sell. We do our best every day to make Fishpond an awesome place for customers to shop and get what they want — all at the best prices online.
Webmasters, Bloggers & Website Owners
You can earn a 5% commission by selling Competitive Communication: A Rhetoric for Modern Business on your website. It's easy to get started - we will give you example code. After you're set-up, your website can earn you money while you work, play or even sleep! You should start right now!
Authors / Publishers
Are you the Author or Publisher of a book? Or the manufacturer of one of the millions of products that we sell. You can improve sales and grow your revenue by submitting additional information on this title. The better the information we have about a product, the more we will sell!
Item ships from and is sold by, Inc.
Back to top