Download the Free Fishpond App!
Download on the App Store

Android App on Google play
Competitive Advantage: Creating and Sustaining Superior Performance

Already own it?

Sell Yours
Home » Books » Business » Management » General

Competitive Advantage

Creating and Sustaining Superior Performance

By Michael E. Porter

Elsewhere $43.81 $28.43   Save $15.38 (35%)
Price includes NZ wide delivery!
Ships from UK
Order now for Christmas delivery
Rating:
 
Register or sign-in to rate and get recommendations.
Format: Paperback, 557 pages
Other Information: black & white line drawings, black & white tables, figures
Published In: United Kingdom, 19 January 2004
COMPETITIVE ADVANTAGE introduces a whole new way of understanding what a firm does. Porter's groundbreaking concept of the value chain disaggregates a company into 'activities', or the discrete functions or processes that represent the elemental building blocks of competitive advantage. Now an essential part of international business thinking, COMPETITIVE ADVANTAGE takes strategy from broad vision to an internally consistent configuration of activities. Its powerful framework provides the tools to understand the drivers of cost and a company's relative cost position. Porter's value chain enables managers to isolate the underlying sources of buyer value that will command a premium price, and the reasons why one product or service substitutes for another. He shows how competitive advantage lies not only in activities themselves but in the way activities relate to each other, to supplier activities, and to customer activities. That the phrases 'competitive advantage' and 'sustainable competitive advantage' have become commonplace is testimony to the power of Porter's ideas. COMPETITIVE ADVANTAGE has guided countless companies, business school students, and scholars in understanding the roots of competition. Porter's work captures the extraordinary complexity of competition in a way that makes strategy both concrete and actionable.

About the Author

Michael E. Porter, one of the world's leading authorities on competitive strategy and international competitiveness, is Professor of Business Administration at the Harvard Business School. He is the author of fourteen books, among them COMPETITIVE STRATEGY, THE COMPETITIVE ADVANTAGE OF NATIONS, and CASES IN COMPETITIVE STRATEGY.

Reviews

Antitrust Law & Economics Review A superb guide for business managers but also necessary background study for judges, antitrust agency officials, and economic experts in antitrust cases. The Washington Post A brilliant structural analysis of what competitive advantage might mean.... Newsday A sharp, aggressive, and cogently reasoned book about competition that your smarter rivals will try to get to first. Philip Kotler S.C. Johnson & Son Distinguished Professor of International Marketing, Northwestern University Michael Porter has done it again. Having defined the "what" and "why" of competitive strategy in his earlier book, he now define the "how" in Competitive Advantage. Financial Times The most influential management book of the past quarter century....A veritable goldmine of analytical concepts and tools to help companies get a much clearer grasp of how they can create and sustain competitive advantage.

EAN: 9780743260879
ISBN: 0743260872
Publisher: Free Press
Dimensions: 23.37 x 15.49 x 3.81 centimetres (0.32 kg)
Age Range: 15+ years
Tell a friend

Their Email:

Sell Yours

Already own this item?
Sell Yours and earn some cash. It's fast and free to list! (Learn More.)

Review this Product

BAD GOOD
 

Related Searches

 

Webmasters, Bloggers & Website Owners

You can earn a 5% commission by selling Competitive Advantage: Creating and Sustaining Superior Performance on your website. It's easy to get started - we will give you example code. After you're set-up, your website can earn you money while you work, play or even sleep!

 

Authors/Publishers

Are you the Author/Publisher? Improve sales by submitting additional information on this title.

 

This item ships from and is sold by Fishpond World Ltd.