Table of Contents

Preface

1. Communicating Fashion
2. Clothing as Intra- and Interpersonal Communication
3. Clothing Dynamics in Groups and Cultures
4. Fashion: Systems, Meaning and Time
5. Clothing, News and Tastemaking
6. Clothing on Film and Television
7. Ads, Brands and Retail Considerations
8. Digital Communication, Social Media and Mediatization
9. Fashion, Clothing and/as Art

Endnotes
References

Promotional Information

Entertainingly written with examples from popular culture, Communicating Fashion draws together theories from communication, media and fashion studies to explain how we all use clothing to express ourselves and how the media shapes our understanding of fashion and style.

About the Author

Myles Ethan Lascity is Assistant Professor of Journalism and Director of the Fashion Media Program at Southern Methodist University, Dallas, Texas, USA.

Reviews

Examines significant moments and movements in clothing and fashion and contextualizes them into a coherent narrative grounded in communication theory. Clothing is an essential part of our culture and this text illustrates how fashion isn’t frivolous but rather an important facet of identity.
*Jeanne M. Persuit, Ph.D., Associate Professor, The University of North Carolina Wilmington, USA*

Myles Ethan Lascity marries fashion studies and communication in Communicating Fashion. He uses relatable examples, builds on scholarship, and explains in an accessible manner that will be appreciated by students just beginning to study fashion.
*Dr Andrew Reilly, University of Hawai`i, Manoa*

With its eminently readable style, Communicating Fashion makes fashion theory accessible by clearly expressing how we constantly send, receive and contextualize messages through our shared experience of dress. Full of excellent examples, visual aids and humorous anecdotes, the text takes a distinctly modern approach and engages the reader while respecting the intellectual underpinnings of the discipline.
*Lorynn Divita, Baylor University, USA*

This new landmark text opens readers to the future of how we view fashion, clothing, and the appropriate milieus that communicate with consumers regarding contemporary style. Lascity’s work not only takes on a journey of recent trends but builds on the contextual elements of tomorrow’s fashion and methods of scholarly inquiry.
*Joseph H. Hancock, II, Drexel University, USA*