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Common Sense Rules
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Busting business myths to tell you what you really need to know.

About the Author

Successful UK businesswoman and entrepreneur Deborah Meaden is best known as one of the dragons from BBC2's hit show Dragons' Den. She's had an extremely successful career in business, starting out at the age of 19 with her own glass and ceramics import company, moving on to open one of the first UK franchises for Stefanel, an Italian footwear and clothing firm, and eventually joining the family company, Weststar Holidays. She staged a management buyout in 2000, and in 2007 sold the business in a deal worth o83 million, giving her the freedom and capital to invest in new opportunities. Her Dragons' Den investments range from MixAlbum, an automated music mixing system, and Magic Whiteboard, a product that combines the best of a flipchart and a whiteboard, to yoodoodoll, a doll that you can make resemble anyone you like (or dislike).

Reviews

"A refreshingly sensible look at an area plagued by hype and mythology" * Management Today * "Many insights into what it takes to be a successful entrepreneur" * Independent * "For fans of straight-talking sass and common-sense wisdom" * Harper's Bazaar * "Common Sense Rules wages a war on business cliches and counters them with the simple truths that she says have guided her decisions" * City A.M. *

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