Preface
History of the AIDS Epidemic
AIDS Advocacy and Policies
AIDS Drugs
Targeting Unique Populations
Cultural Strategies
Overcoming Stigma
Entertainment-Education
Monitoring and Evaluation
Lessons Learned about Combating HIV/AIDS
References
Index
Dr. Arvind Singhal (asinghal@utep.edu) is the Samuel Shirley and
Edna Holt Marston Endowed Professor of Communication and Director
of the Social Justice Initiative in UTEP’s Department of
Communication. He is also appointed, since 2009-2010, as the
William J. Clinton Distinguished Fellow at the Clinton School of
Public Service, Little Rock, Arkansas. Singhal teaches and
conducts research in the diffusion of innovations, the positive
deviance approach, organizing for social change, the
entertainment-education strategy, and liberating interactional
structures. His research and outreach spans sectors such as
health, education, peace, human rights, poverty alleviation,
sustainable development, civic participation, democracy and
governance, and corporate citizenship.
Singhal is co-author or editor of 12 books – Health Communication
in the 21st Century (2014); Inviting Everyone: Healing Healthcare
through Positive Deviance (2010); Protecting Children from
Exploitation and Trafficking: Using the Positive Deviance Approach
(2009); Popular with a Purpose (2008); Communication of Innovations
(2006); Organizing for Social Change (2006);
Entertainment-Education Worldwide: History, Research, and Practice
(2004); Combating AIDS: Communication Strategies in Action (2003);
The Children of Africa Confront AIDS: From Vulnerability to
Possibility (2003);India’s Communication Revolution: From Bullock
Carts to Cyber Marts (2001); Entertainment-Education: A
Communication Strategy for Social Change (1999); and India′s
Information Revolution (1989). Three of Singhal’s books won
awards for distinguished applied scholarship. In addition, he
has authored some 170 peer-reviewed essays in outlets such as the
Journal of Communication, Communication Theory, Communication
Monographs, Health Communication, Management Communication
Quarterly; Communication Quarterly, Journal of Broadcasting &
Electronic Media, Journal of Health Communication, and
others.
Singhal has won Top Paper Awards from the International and
National Communication Associations (ICA and NCA) over a dozen
times, and Ohio University’s Baker Research Award twice. The
Social Science Research Council & the International Communication
Association recognized him as the winner of the Communication
Research as Collaborative Practice Award in 2009, and the winner of
the Communication Researcher as an Agent of Change Award in 2008.
The NW Communication Association honored him with the 2007
Human Rights Award for Steadfast Commitment to Social Justice,
Social Change, and Freedom, and in 2005, USC’s Norman Lear Center
honored him with the first Everett M. Rogers Award for Outstanding
Contributions to Entertainment-Education.
Singhal’s recent academic honors and appointments include
President-Appointed Visiting Professor, Kumamoto (National)
University, Japan (2012-13); Fulbright Hays Scholar, Slovakia
(2012); Schomburg Distinguished Scholar, Ramapo College of New
Jersey (2011), Commerzbank Foundation Professor, Chemnitz
University of Technology, Germany (2009); Berkitt Williams
Distinguished Lecturer, Ouachita Baptist University, Arkansas
(2009); and Raushni Memorial Deshpande Distinguished Lecturer, Lady
Irwin College, University of Delhi, India (2006).
Singhal′s research has been supported by the National Institutes of
Health, The Dutch Health Research Council, Centers for Disease
Control and Prevention, Ford Foundation, Rockefeller Foundation,
The National Science Foundation, The David and Lucile Packard
Foundation, and others. He has served as an advisor to the World
Bank, UN-FAO, UNICEF, UNDP, UNAIDS, UNFPA, U.S. Department of
State; U.S. A.I.D., Family Health International, PATH, Save the
Children, the BBC World Service Trust, International Rice Research
Institute, Voice for Humanity, and private corporations such as
Procter & Gamble (U.S.A and Thailand), Telenor AS (Norway),
SpareBank (Norway), and others.
He has taught previously at Ohio University, University of Southern
California, University of California- Los Angeles, and held
visiting professorships at the USC Annenberg School; the Rollins
School of Public Health, Emory University; Royal Roads University,
Canada; Kumamoto (National) University, Japan; Chemnitz University
of Technology in Germany; Institut Teknologi (Malaysia), Bangkok
University (Thailand); and visited and lectured in some 70
countries of Asia, Africa, Latin America, Australia, Europe, and
North America.
`This gripping narrative not only documents the history of humankind′s interaction with a clever virus, it brings to the forefront the much and understated and underused role of communication in HIV and AIDS prevention, care and treatment. Singhal and Rogers remind us that our global environment is shaped by powerful communication means and methods that, if properly harnessed, can help defeat the plague of the 21st century′ - Neil McKee, Senior Technical Advisor for HIV/AIDS and Adolescent Health, John Hopkins University `This books is an important contribution to AIDS education globally. The rich and diverse cases analyze, humanize and contextualize the continuum of HIV/AIDS prevention, care and support. Researchers and practitioners will find this book most useful′ - Collins Airhihenbuwa, Professor of Bio-Behavioural Health, Penn State University `Educating people about AIDS is one of the biggest communication challenges that we face today. This remarkable book is a must-read for anyone who wants to understand the challenges and ways to overcome it. Thorough and hopeful, this is one of those books that can actually make a difference in this world′ - Emanuel Rosen, author of ′The Anatomy of Buzz′ `A thoroughly readable and inspiring book by two of the world′s most foremost health communication experts. Accessible and personalised, it is a must read for all those interested in AIDS prevention, care and support′ - Shereen Usdin, Co-Founder of the Soul City Institute of Health and Development Communication, South Africa `This book provides a comprehensive analysis of the strategies related to HIV/AIDS communications. It is published at a critical moment as the world increasingly realizes the role of communication in the fight against HIV/AIDS′ - Rafael Obregon, Social Communication Advisor, Pan American Health Organization `Combating AIDS is slickly written using commicators′ theories, taking the reader step-by-step through various arguments, and using repitition to ingrain them in the reader′s mind′ - Ritu Priya, Nature
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