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The Color Answer Book


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About the Author

Leatrice Eiseman is founder and director of the Eiseman Center for Color Information and Training, executive director of the Pantone Color Institute, and spokesperson for Pantone, Inc. With degrees and advanced studies in psychology and counseling, in addition to her background in business and color/design, Ms. Eiseman travels 160 days a year speaking on color at trade shows, design centers, schools, and conventions for both professional and consumer groups. She is quoted extensively in the press and has made hundreds of appearances on major television shows as guest expert. Lee has written four previous books, Alive with Color (Acropolis Books, 1983), and The Pantone Book of Color (Harry Abrams, 1990), Colors for Your Every Mood (Capital, 1998), and Pantone Guide to Communicating with Color (Graphix Press, 2000). She lives in a claret red house on Bainbridge Island, Washington with her husband.


"Her fifth book, 'The Color Answer Book, ' a compilation of the questions she has been most frequently asked in more than 25 years as a color consultant....For those who are intimidated by color or choosing colors, Eiseman's book provides plenty of reassurance, including a quiz to help readers determine their color preferences."
"The book has many interesting facts on the use of color in the office, home and garden and its effect on you, your family and your health."
"There isn't a crystal ball for color forecasting. Color forecasters are constantly gathering information, conducting consumer surveys, studying lifestyle trends, the economic climate and social issues to determine what colors will represent the feeling or mood of the moment, says Leatrice Eiseman, executive director of the Pantone Color Institute in Carlstadt, N.J., and author of the The Color Answer Book. They also travel the world looking for bright new ideas, exotic inspiration and foreign allure."
"Green is in the limelight. From pistachio to avocado, nearly every shade is sprouting up in interior design....Why do we love to live with this color? Because of its association with nature, green has a restful, calming influence, says Leatrice Eiseman, prominent color consultant and author of The Color Answer Book. "
"And it's the perfect complement to spring. Green is significant of new growth, says Leatrice Eiseman, director of the Pantone Color Institute and author of The Color Answer Book. People look at green as a more neutral color, says Eiseman."
See Lee Eiseman discussing why everyone can wear some version of green on page 208 of the March issue of InStyle!
"But as color experts point out, those who've grown up since the '80s don't make that connection from having seen too many teal junkers on the road, or walking into a house and seeing a beat-up '70s avocado-green refrigerator. People of a certain age group, boomers or seniors, might say 'Oh, nooo, save me from avocado green, ' says color forecaster Lee Eiseman, author of 'The Color Answer Book' (Capital Books). But there are a couple of new generations that either weren't around, or were so young they don't remember. To them, that color looks very new and fresh. "
"Leatrice Eiseman is executive director of the Pantone Color Institute and author of The Color Answer Book, which features 100 of the most frequently asked questions about color. She says color for this spring will be wildly divergent. "
"The Color Answer Book" is excerpted in Fall/ Winter 2004/ 2005 issue of "HomeSmarts" magazine.
"At least one author thinks vehicle colors are the equivalent of a mood ring. Writing in The Color Answer Book, Leatrice Eiseman says your color choice reveals clues to your personality. Deep brown means you're down-to-earth; orange means you're talkative; dark green means you're traditional; and, of course, red means you're sexy, she says. Eiseman, however, has yet to explain what it means if you're drawn to concrete. "
'Home Furnishings News'(HFN), a major trade publication, Leatrice Eiseman was rated as one of the top style makers (#17 out of 50), ahead of such renowned designers as Giorgio Armani, Calvin Klein, and Kate Spade.
Ultimately, while colour is back! might sound simplistic, its reality is anything but. Coulor wields a powerful psychological message, writes Leatrice Eiseman, executive director of the Pantone Colour Institute in The Color Answer Book. ..Not sure what the colour you re wearing (or thinking about wearing) says to the world at large? Following is Leatrice Eiseman s attempt to make sense of shades. "
"Wear cool colors. Leatrice Eiseman, author of The Color Answer Book, says to surround yourself with blue, blue-green and lavenders and shades of pure green. Avoid stimulating colors such as bright reds and oranges - concentrate on the cool colors found in nature, such as snow white and grass green.""
"Actresses from Hilary Swank to Renee Zellweger to Kate Hudson are digging the color that once seemed banned from the red carpet -- and boardroom. It used to be perceived as a poor, countrified color, says Leatrice Eiseman, color consultant and author of The Color Answer Book.' It usually comes in style when people are worried about the economy and are seeking security from the earth tone. ""
" The Oh, I can't wear that' old rules have relaxed a bit, said Leatrice Eiseman, director of Pantone Color Institute and author of The Color Answer Book. Eiseman said green has a new image among industry types: a neutral much like gray, black or brown.""

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