Martin Diego Feijoo Gomez (1981-2015) was an Argentinian Creative who started showing his creativity from an early age in literature and drawing classes. His passion for comics and tattoos marked his early works until science fiction sparked his love for books, turning him into a tireless seeker of good stories. When he was a teenager he became part of a local graffiti circle, until fate lead him to the world of advertising.While his work has been recognized by some of the world's most prestigious advertising festivals, Martin Feijoo has continued developing personal projects giving free rein to his imagination. His writing appears in the book Stories that sell nothing: what advertising creatives write when they're not thinking on brands along side other prestigious Argentinian professionals. He also published Twittales, a collection of short tales that can be shared on Twitter. Shaping Clouds was his last project, born in Mexico, it came to life in Madrid and now has turned into this book, for the whole world.