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Martin Storey was taught to knit as a child in East Yorkshire by his inspirational primary school teacher, Mrs. Cross, who saw nothing unusual in teaching needlecrafts to boys and girls. This experience gave him a love of sewing and hand-knitting that resurfaced in his early 20s when he studied fashion at Middlesex University. After leaving university, Martin worked as a costume designer in advertising, before joining the acclaimed knitwear design company, Artwork, for whom he worked for 15 years as a knitwear designer and pattern writer. Martin joined Rowan in 2001 and has been responsible for designing the highly successful Jaeger hand-knit collections.