Promotional Information

Hoopla aims to entice people to buy and read poetry books through the quality of its poets, the attraction of a series with three books launching at once, vibrant design and the accessibility of a clear narrative or theme. We like strong work that steps onto the tightrope without hesitation and gives the performance of its life. It's no accident the word Hoopla has connotations of commotion, extravagance and play about it. Hoopla books are published annually in sets of three. A new poet joins a mid-career and a late-career poet. This means the poets and their books work for and support each other rather than braving the tightrope (and hoops) on their own. Makaro publisher Mary McCallum is Hoopla founder and editor. She is a poet and novelist, the founder and co-curator of Tuesday Poem online, and co-editor of Eastbourne: an anthology (2013).