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Chinese Perspectives in Rhetoric and Communication
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This volume presents recent and unpublished research by Chinese scholars from China and the US on ways in which Chinese culture influences and intersects with communication theory and practice in China. It focuses on communication and cultural concepts as they function in Chinese society, in the media, in the workplace, and in the way people think. It includes historical analyses of Mao's political rhetoric before and during the Cultural Revolution as well as political rhetoric by Deng Xiaoping, all with a cultural emphasis.
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Presents research on the ways in which Chinese culture influences and intersects with communication theory and practice in China.

Table of Contents

Introduction: Chinese Perspectives Coming of Age in the West and Serving as a Balance in Theory and Practice D. Ray Heisey Part I: Chinese Cultural and Communication Concepts The Influence of Classical Chinese Theories on Contemporary Communication Xing Lu. A Comparison of Sino-American Thinking Patterns and the Function of Chinese Characters in the DifferenceShijie Guan The Influence of Confucianism on Chinese Conceptions of Power, Authority, and the Rule of LawRita Mei-Ching Ng Chinese Perspectives on Communication Shuming Lu Official Role Models and Unofficial Responses: Problems of Model Emulation in Post-Mao China Mei Zhang Towards the Demythification of US Images in Chinese First Person Books Lu Liu Examining the Impact of Cultural Values and Cultural Assumptions on Motivational Factors in the Chinese Organizational Context: A Cross-Cultural Perspective Xuejian Yu Chinese Communication Scholarship as an Expansion of the Communication and Culture Paradigm Wenshan Jia Part II: Chinese Political Rhetoric Sun Yat-Sen's Rhetoric of Cultural Nationalism, Xiaoyu Xiao Mao Zedong's Talks at the Yenan Forum on Literature and Art Minmin Wang A Critical Analysis of Three of Mao's Early Political Essays Wenjie Yan Power to Move the Masses in a Mass Movement: An Analysis of Mao's Rhetorical Strategies During China's Cultural Revolution Movement Shaorong Huang Beijing Opera During the Cultural Revolution: The Rhetoric of Ideological Conflicts Guang Lu and Xiaoyu Xiao The Dengist Rhetoric of Building Socialism with Chinese Characteristics Jack L. C. Qiu A Chinese Perspective on the Relationship between Political Communication

About the Author

D. RAY HEISEY is Professor and Director Emeritus, School of Communication Studies, Kent State University, OH

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