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Chinese Fashion

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Table of Contents

Foreword * Part I: Fashion Revival: Modernization in Transition, 1978-1991 Chapter 1. Fashion Awakens: Controversy Blooms Chapter 2. The Spread of Fashion through Mass Media Chapter 3. The 1980s: "Power Dressing" and Gender Roles * Part II: Renegotiation of Modern Chinese Identity, 1992-present Chapter 4. The Ideal Image: Imported Fashion Icons Chapter 5. Reinvented Identity: The Qipao and Tang-Style Jacket Chapter 6. The Evolution of the Chinese Fashion Industry Chapter 7. The Influx of Western Brand Names Notes Bibliography Index

Promotional Information

Also available in hardback, 9781845207786 GBP55.00 (October, 2009)

About the Author

Juanjuan Wu is Assistant Professor in the Department of Design, Housing, & Apparel at the University of Minnesota. She has written extensively on Chinese fashion and dress. She is former editor and journalist of Dadushi (Metropolis), a fashion magazine in Shanghai.


Useful to scholars, professors and students and would be a wonderful addition to university libraries. Worn Through Wu's book is of great value to professional researchers on the subjects of fashion, Asian culture, and/or modern China. It provides valuable historical information in almost all the facets of the fashion industry in China in the post-Mao era. Christine Tsui, Fashion Practice

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