Australasia's Biggest Online Store

New Zealand's Lowest Prices. Guaranteed

The China Study
By

Rating

Product Description
Product Details

Table of Contents

Preface
Foreword
Introduction

Part I: The China Study

1. Problems We Face, Solutions We Need
2. A House of Proteins
3. Turning Off Cancer
4. Lessons from China

Part II: Diseases of Affluence

5. Broken Hearts
6. Obesity
7. Diabetes
8. Common Cancers: Breast, Prostate, Large Bowel (Colon and Rectal)
9. Autoimmune Diseases
10. Wide-Ranging Effects: Bone, Kidney, Eye and Brain Diseases

Part III: The Good Nutrition Guide

11. Eating Right: Eight Principles of Food and Health
12. How to Eat

Part IV: Why Haven't You Heard This Before?

13. Science The Dark Side
14. Scientific Reductionism
15. The "Science" of Industry
16. Government: Is It for the People?
17. Big Medicine: Whose Health Are They Protecting?
18. Academia
19. Repeating Histories

Appendix A. Q&A: Protein Effect in Experimental Rat Studies
Appendix B. Experimental Design of the China Study
Appendix C. The "Vitamin" D Connection
References

Promotional Information

  • Aggressive national media campaign
  • Outreach to buyers and supporters of The China Study and Whole
  • Publicity and promotion in conjunction with the author's speaking engagements
  • Promotion through T. Colin Campbell Center for Nutrition Studies (nutritionstudies.org) newsletter and social media accounts: Facebook (~80K followers), Twitter, YouTube, and Pinterest
  • Promotion to BenBella Vegan website and newsletter list (~8,000 subscribers)
  • Extensive outreach to plant-based community
  • Extensive outreach to food, nutrition, health and wellness, and diet media
  • Co-promote with The China Study Family Cookbook
  • About the Author

    For more than 40 years, T. Colin Campbell, PhD, has been at the forefront of nutrition research. His legacy, the China Study, is the most comprehensive study of health and nutrition ever conducted. Dr. Campbell is the Jacob Gould Schurman Professor Emeritus of Nutritional Biochemistry at Cornell University. He has received more than 70 grant years of peer-reviewed research funding and authored more than 300 research papers. The China Study was the culmination of a 20-year partnership of Cornell University, Oxford University and the Chinese Academy of Preventive Medicine.

    A 1999 graduate of Cornell University and recipient of a medical degree in 2010, Thomas M. Campbell II, MD, is a writer, actor and five-time marathon runner.

    Ask a Question About this Product More...
    Write your question below:
    Look for similar items by category
    How Fishpond Works
    Fishpond works with suppliers all over the world to bring you a huge selection of products, really great prices, and delivery included on over 25 million products that we sell. We do our best every day to make Fishpond an awesome place for customers to shop and get what they want — all at the best prices online.
    Webmasters, Bloggers & Website Owners
    You can earn a 5% commission by selling The China Study: Deluxe Revised and Expanded Edition: The Most Comprehensive Study of Nutrition Ever Conducted and Startling Implications for Diet, Weight Loss, and Long-Term Health on your website. It's easy to get started - we will give you example code. After you're set-up, your website can earn you money while you work, play or even sleep! You should start right now!
    Authors / Publishers
    Are you the Author or Publisher of a book? Or the manufacturer of one of the millions of products that we sell. You can improve sales and grow your revenue by submitting additional information on this title. The better the information we have about a product, the more we will sell!
    Item ships from and is sold by Fishpond World Ltd.
    Back to top