Whether your goal is to publicize, sell, or share something online, you can build a terrific Web site for a fraction of what you might have expected to pay. So, pin down a purpose and delve into this cost-saving gem. Loaded with resources--available at little or no cost--"Cheap Web Tricks! Build and Promote a Successful Web Site Without Spending a Dime will help you access the tools needed to design, construct, publish, and promote your own Web site. View plenty of real-world examples to help get you started, and follow step-by-step instructions for establishing a powerful Web presence virtually free.Learn to cost-effectively build and publish a successful Web site Organize your goals, determine what's feasible and well-suited to your Web site, and then devise an overall plan for design and execution Use HTML to execute your design Identify--and meet--the needs of your audience whether your goals are business or personal Make a profit more quickly by reducing your startup expenses Create and maintain a high quality Web presence Learn new skills and share your ideas with the world Promote your site through search engines, banners, and other proven performers Interpret traffic statistics and keep visitors coming to your Web site Discover and resolve compatibility and technical issues
Ch. 1: Introduction and Overview; Ch. 2: What Kind of Site Do You Want to Make?; Ch. 3: Getting Connected; Ch. 4: Finding a Hosting Service; Ch. 5: Choosing Site Creation Tools; Ch. 6: Effective Site Design; Ch. 7: Creating Your Web Pages; Ch. 8: Publishing Your Site; Ch. 9: Promoting Your Site; Ch. 10: Assessing Your Progress; Ch. 11: Goodies You Can Add; Ch. 12: Making Money with Affiliate Programs; Ch. 13: Selling Items through Your Web Site; Ch. 14: Staying on Top; Ch. 15: Cashing Out; Appendix: Affiliate Marketing Programs; Glossary
Anne Martinez (Greensboro, NC) is the author of numerous computer books, including three editions of Get Certified and Get Ahead (McGraw-Hill). She is a columnist for Certification Magazine, and her freelance articles have appeared in a variety of consumer and trade publications. She has created and maintained several Web sites, mostly on a shoestring budget, including GoCertify.com.