Fishpond Gift Vouchers - Let them choose!

We won't be beaten by anyone. Guaranteed

The Chasm Companion


Product Description
Product Details

Table of Contents

Part 1: How High-Tech Markets Develop. Back to Basics. The Basis for Strategy Decisions. The Early Market. The Chasm. The Bowling Alley. The Tornado. Main Street. Part 2: Developing a Strategy. Finding Your Place on the Technology Adoption Life Cycle. Assessing the Sources and Impact of Discontinuity. Building a Market Development Strategy. Market Development Strategy Research: Market Creation Variables. Market Development Strategy Research: Market Attractiveness Variables. Market Development Strategy Research: Market Penetration Variables. Part 3: Taking the Market Development Strategy to Market. Strategy Validation. Whole Product Management. Marketing Communications Planning. Field Engagement Strategy. Epilogue: Using This Book. Appendix. Worksheets.

About the Author

PAUL WIEFELS is a founding partner and managing director of The Chasm Group plc a strategy consulting firm serving technology-based companies and organisations around the world. He has worked in the high-tech industry for 20 years and speaks frequently to high-tech industry organisations. He lives in Half Moon Bay, California.

Ask a Question About this Product More...
Write your question below:
Look for similar items by category
How Fishpond Works
Fishpond works with suppliers all over the world to bring you a huge selection of products, really great prices, and delivery included on over 25 million products that we sell. We do our best every day to make Fishpond an awesome place for customers to shop and get what they want — all at the best prices online.
Webmasters, Bloggers & Website Owners
You can earn a 5% commission by selling The Chasm Companion: A Field Guide to Crossing the Chasm and Inside the Tornado on your website. It's easy to get started - we will give you example code. After you're set-up, your website can earn you money while you work, play or even sleep! You should start right now!
Authors / Publishers
Are you the Author or Publisher of a book? Or the manufacturer of one of the millions of products that we sell. You can improve sales and grow your revenue by submitting additional information on this title. The better the information we have about a product, the more we will sell!
Item ships from and is sold by Fishpond World Ltd.
Back to top