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The Challenge Culture


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About the Author

Nigel Travis is the British-born Chairman and CEO of American multinational Dunkin Brands, owners of Dunkin Donuts and Baskin Robbins ice creams. Travis has been the CEO of the Dunkin Brands Group since January 2009, and he previously served on the boards of numerous other corporations, including Papa John's International, and Blockbuster LLC. In 2017 he became the owner of Leyton Orient Football, a troubled professional soccer team that presents a unique opportunity to implement his challenge culture strategy.


'Smart and insightful, this work offers an insider's account of the leadership approach behind a successful global brand that executives in any industry can emulate.' * Publishers Weekly *
'The insights of The Challenge Culture provide a powerful playbook for people across the business world.' * Sam Kennedy, president and CEO of the Boston Red Sox *
'Nigel Travis has hit the nail on the head. Collective brilliance can only come from challenge and he proves this throughout his own leadership journey. Entertaining, edifying and exactly right.' * Manley Hopkinson FRSA FRGS, author of Compassionate Leadership *
Women, especially young women, in today's world need to understand the importance of challenging authority and speaking up to share their point of view. The Challenge Culture brilliantly explains how to do it. * Nicole Lapin, author of Boss Bitch and Rich Bitch *
Nigel Travis shares his insight on the importance of creating a challenge culture, one that questions the status quo, encourages internal pushback and helps companies be nimble enough to adapt to change. The Challenge Culture is a must read for employers and employees alike, and promises to get ideas for long-term success percolating. * Robert Kraft, chairman and CEO of the Kraft Group and The New England Patriots *
'The world is filled with CEOs who major in one or two parts of their enterprise, but minor in none. Nigel understands the intricacies of everything. And even better, he knows how to put them together to make a business run the way it should. This book not only takes you inside his businesses, but inside the mind that challenged them to thrive. If you can use 20% of what he's suggesting, you'll be ahead of the game. Use 40% and you can blow the doors off.' * Mark Goldstein, former chief marketing officer, BBDO Worldwide *
'Business and politics have become ever more competitive and unpredictable. In order to succeed in this environment, Travis introduces The Challenge Culture where employees are encouraged and are sufficiently self-confident to push back, engage in debate and along with their leaders search intensively for the best answer to critical issues. A must read for all people leading organizations in these turbulent times!' * Larry Bossidy, former chairman and CEO of Honeywell International, coauthor of Execution: The Discipline of Getting Things Done *
'Dissent is not disloyalty but can be the spark for innovation and the safeguard for integrity. ... Conformity kills creativity and subverts justice and The Challenge Culture is the antidote to a contagion of conformity across sectors.' * Jeffrey A. Sonnenfeld, senior associate dean for Leadership Studies and Lester Crown Professor of Leadership Practice, Yale School of Management *
Nigel's career, vision and humanity are very refreshing. * Claude Littner, former Chief Executive of Tottenham Hotspur, author of Single-Minded: My Life in Business *

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