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Cases in Public Relations Management


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Table of Contents


Chapter 1: A Brief Introduction to Public Relations

Chapter 2: Ethics and the Law

Chapter 3: Corporate Social Responsibility

Chapter 4: Media Relations

Chapter 5: Conflict Management

Chapter 6: Activism

Chapter 7: Consumer Relations

Chapter 8: Entertainment and Leisure

Chapter 9: Community Relations

Chapter 10: Cultural and Other Considerations

Chapter 11: Financial Communication and Investor Relations

About the Author

Patricia Swann, former dean of the School of Business and Justice Studies, is a professor of public relations and management at Utica College, USA. She is the executive director of the Raymond Simon Institute for Public Relations and Journalism and the past head for the Public Relations Division of the Association for Education in Journalism and Mass Communication. She has 20 years of experience in the public relations and journalism industries and has garnered numerous awards for her work.


"Swann's third edition of Cases in Public Relations Management is organized in such a way as to offer foundational knowledge of the broader field of PR and of the narrower topics of each chapter before diving into specific cases. The discussion questions in each chapter are certain to prompt critical thinking and deep class discussions." -- Emily S. Kinsky, West Texas A&M University

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