Career Rehab
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Table of Contents

Introduction
Chapter 1: What Is Career Rehab?
Chapter 2: Career Rehab: The Diagnosis
Chapter 3: Reposition Yourself
Chapter 4: The Rehab You Career Blueprint
Chapter 5: Be a Brand, Not an Employee
Chapter 6: Build Your Brand by "Dating" Jobs
Chapter 7: Market Yourseld Like an Ad
Chapter 8: Be You, Sell You
Chapter 9: Network Like a Hustler
Chapter 10: Get Paid Now: Money, Power, Respect
Chapter 11: Break Up with Jobs: Fearless Resignations
Chapter 12: Don't Overcommit to Work
Chapter 13: Commutes Worth the Coins
Chapter 14: Life After Retirement
Chapter 15: Divorce the Job for the Dream
Chapter 16: Stay Focused on You
About the Author
Index

Promotional Information

Publisher Marketing

  • Full-page ad in Entrepreneur print and digital magazine (3.1 million readers per month)
  • Email campaign to minimum 340K Entrepreneur subscribers
  • Banner ads on Entrepreneur.com (audience 14 million unique visitors per month)
  • Book excerpts shared on Entrepreneur.com to showcase each of the chapter's content with the inclusion of CTA to buy the book at the retailers
  • Book cover and text links within related articles and channels on Entrepreneur.com
  • Content campaigns shared via Entrepreneur's social networks, which total 13 million engaged
  • Digital galleys and press kits via NetGalley sent to top editors, reviewers, bloggers, and influential media contacts
  • Instagram spotlight campaign featuring case studies in the book
    Author Marketing
  • Coordinated social media campaign on author's social channels and media platforms (43,000 combined followers)
  • Author email blast to dedicated opt-in list of 4,000
  • 10-15 speaking engagements planned for 2019 with average attendance between 600-800
  • Online blog campaign with Glassdoor.com reaching 57 million unique visitors
  • Author has committed to a PR push focused on radio, online blog licensing of author content, and podcast push
  • Full-page ad in Entrepreneur and Green Entrepreneur print and digital magazines (3.1+ million readers/month)
  • Email campaign to minimum 340K Entrepreneur and Green Entrepreneur subscribers
  • Banner ads on Entrepreneur.com and GreenEntrepreneur.com (audience 14 million unique visitors/month)
  • Book cover and text links within related articles and channels on publisher sites
  • Content campaigns shared via publisher's social networks (13+ million engaged)
  • Digital galleys and press kits via NetGalley sent to top editors, reviewers, bloggers, and influential media contacts
  • About the Author

    KANIKA TOLVER is the CEO and founder of Career Rehab, LLC in Washington, DC, where she helps clients transform their careers with coaching programs, events, webinars, and digital resources to help people reach their career goals. An in-demand coach, consultant, speaker, and thought leader, she has been featured on CNN, CNBC, CBS Radio, Yahoo!, Black Enterprise, Glassdoor.com, Entrepreneur.com, The Washington Post, and a variety of radio interviews and podcasts.

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