Table of Contents
Introduction
Chapter 1: What Is Career Rehab?
Chapter 2: Career Rehab: The Diagnosis
Chapter 3: Reposition Yourself
Chapter 4: The Rehab You Career Blueprint
Chapter 5: Be a Brand, Not an Employee
Chapter 6: Build Your Brand by "Dating" Jobs
Chapter 7: Market Yourseld Like an Ad
Chapter 8: Be You, Sell You
Chapter 9: Network Like a Hustler
Chapter 10: Get Paid Now: Money, Power, Respect
Chapter 11: Break Up with Jobs: Fearless Resignations
Chapter 12: Don't Overcommit to Work
Chapter 13: Commutes Worth the Coins
Chapter 14: Life After Retirement
Chapter 15: Divorce the Job for the Dream
Chapter 16: Stay Focused on You
About the Author
Index
Promotional Information
Publisher Marketing
Full-page ad in Entrepreneur print and digital magazine (3.1
million readers per month)
Email campaign to minimum 340K Entrepreneur subscribers
Banner ads on Entrepreneur.com (audience 14 million unique
visitors per month)
Book excerpts shared on Entrepreneur.com to showcase each of
the chapter's content with the inclusion of CTA to buy the book at
the retailers
Book cover and text links within related articles and channels
on Entrepreneur.com
Content campaigns shared via Entrepreneur's social networks,
which total 13 million engaged
Digital galleys and press kits via NetGalley sent to top
editors, reviewers, bloggers, and influential media contacts
Instagram spotlight campaign featuring case studies in the
book
Author Marketing
Coordinated social media campaign on author's social channels
and media platforms (43,000 combined followers)
Author email blast to dedicated opt-in list of 4,000
10-15 speaking engagements planned for 2019 with average
attendance between 600-800
Online blog campaign with Glassdoor.com reaching 57 million
unique visitors
Author has committed to a PR push focused on radio, online blog
licensing of author content, and podcast push
Full-page ad in Entrepreneur and Green Entrepreneur print and
digital magazines (3.1+ million readers/month)
Email campaign to minimum 340K Entrepreneur and Green
Entrepreneur subscribers
Banner ads on Entrepreneur.com and GreenEntrepreneur.com
(audience 14 million unique visitors/month)
Book cover and text links within related articles and channels
on publisher sites
Content campaigns shared via publisher's social networks (13+
million engaged)
Digital galleys and press kits via NetGalley sent to top
editors, reviewers, bloggers, and influential media contacts
About the Author
KANIKA TOLVER is the CEO and founder of Career Rehab, LLC in
Washington, DC, where she helps clients transform their careers
with coaching programs, events, webinars, and digital resources to
help people reach their career goals. An in-demand coach,
consultant, speaker, and thought leader, she has been featured on
CNN, CNBC, CBS Radio, Yahoo!, Black Enterprise, Glassdoor.com,
Entrepreneur.com, The Washington Post, and a variety of radio
interviews and podcasts.
