First ever survey on central subject of American design history. This book contains 200 beautiful full colour images. Famous practitioners are represented from all eras of American design. It covers many great authors including Joyce, Pound, Camus, Roth etc. It has a great cover of its own by "hot designer" John Gall. It makes a great reference album/idea book for the practitioner. "By Its Cover" is a survey of American book cover design, from the inception of the modern book industry at the turn of the 20th century to the present day. It is the first ever comprehensive examination of some of the most beautiful and influential works of American graphic design. "By Its Cover" traces the trajectory of such early masters of illustration as E. McKnight Kauffer, Rockwell Kent, and typographer W.A. Dwiggins. It follows their lead through the modernism of Alvin Lustig, Paul Rand, Roy Kuhlman, Milton Glaser and Seymour Chwast and concludes with contemporary masters such as Barbara de Wilde, Chip Kidd, and Michael Ian Kaye. As the authors write, "Books and their covers are vital, physical manifestations of an evolving American intellectual tradition. The cover is a book's first communication to the reader, a graphic representation not simply of its content, but its moment in history - in the history of American design, in the history of American literature, in the history of American culture.
About the Author
The authors teach graphic design history at Rutgers University.
Fishpond works with suppliers all over the world to bring you a huge selection of products, really great prices, and delivery included on over 25 million products that we sell.
We do our best every day to make Fishpond an awesome place for customers to shop and get what they want — all at the best prices online.
You can earn a 5%
commission by selling By Its Cover: Modern American Book Cover Design
on your website. It's easy to get started - we will give you example code.
After you're set-up, your website can earn you money while you work, play or even sleep!
You should start right now!
Are you the Author or Publisher of a book? Or the manufacturer of one of the millions of products that we sell.
You can improve sales and grow your revenue by submitting additional information on this title.
The better the information we have about a product, the more we will sell!