Fishpond Gift Vouchers - Let them choose!

New Zealand's Lowest Prices. Guaranteed


New or Used: $32.00
You've got a good idea. Now, how do you keep it from getting shot down by naysayers, obfuscators, and other critics? "Buy-In" shows you how to move forward and get your good idea through to actually make a positive change. You've got a good idea. How do you move forward and get it through to actually make a positive change? How do you keep your good idea from getting shot down by naysayers, obfuscators, and other critics? Bestselling author and change guru John Kotter, and his coauthor, consultant Lorne Whitehead, have distilled all of the various ways that people criticize and undercut good ideas down to four basic categories of attacks that get manifested in 24 recognizable ways. They illustrate these ideas with a refreshing and amusing narrative of a small town meeting in which a protagonist is trying to get his good idea through. We see the attacks, we see the main character respond and learn, and we, the audience, learn along with him. The narrative is the first part of the book; the second part shifts into analytical, teacherly mode, breaking out the categories, explaining them, and giving the reader wise advice on how to respond and move forward. "Buy-In" reflects Kotter's knack for picking out integral ideas and articulating them in sharp, concise ways, with a characteristic, no-nonsense voice that is refreshing and appealing. Similar to his 2008 bestseller, "A Sense of Urgency", he has found a thread that's connected to his hugely successful 8-step framework for successful organization change (in this case around step 4, 'communicate for buy-in'), and has found a way to illuminate just how integral this is, and to highlight in a visceral way all the problems and challenges associated with the crucial task of 'saving your good idea from being shot down'.
Product Details

Table of Contents

Table of Contents Preface Part One: The Centerville Story 1. The Death of a Good Plan 12 2. Saving the Day in Centerville, Part 1 21 3. Saving the Day, Part II 54 4. Saving the Day, Part III 72 Part Two: The Method 5. Four Ways to Kill Good Ideas 73 6. A Counterintuitive Strategy for Saving Your Good Idea 89 7. 24 Attacks & 24 Responses 109 8. How The Method Helps Large-scale Change 133 9. A Quick Reference Guide for Saving Good Ideas. 143

About the Author

John P. Kotter is Konosuke Matsushita Professor of Leadership, Emeritus, at Harvard Business School, and is widely regarded as the world's foremost authority on leadership and change.

Look for similar items by category
How Fishpond Works
Fishpond works with suppliers all over the world to bring you a huge selection of products, really great prices, and delivery included on over 25 million products that we sell. We do our best every day to make Fishpond an awesome place for customers to shop and get what they want — all at the best prices online.
Webmasters, Bloggers & Website Owners
You can earn a 5% commission by selling Buy-In: Saving Your Good Idea from Getting Shot Down on your website. It's easy to get started - we will give you example code. After you're set-up, your website can earn you money while you work, play or even sleep! You should start right now!
Authors / Publishers
Are you the Author or Publisher of a book? Or the manufacturer of one of the millions of products that we sell. You can improve sales and grow your revenue by submitting additional information on this title. The better the information we have about a product, the more we will sell!
Item ships from and is sold by Fishpond World Ltd.
Back to top