"This is the definitive guide for those looking to start their own
design firm. Aimed at a creative audience, the book dispels the
idea that business acumen and design savvy are at odds. In it,
Granet clearly outlines the steps and tools required to launch and
run a successful design company, interwoven with case studies and
interviews with more than 400 design firms and highly lauded
architects. Readers of this tome appreciate the information that
Granet imparts, which is especially valuable for budding designers
or those about to launch a firm."
- Architectural Digest
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