PART 1: Just Who Are the Poor? 1 Microcredit and Poverty Alleviation Strategy for Women: Who Are the Customers? 2 Understanding Consumers and Retailers at the Base of the Pyramid in Latin America 3 Marketing Programs to Reach India's Underserved PART 2: Meeting the Poor's Basic Needs 4 Brcko and the Arizona Market 5 Health Services for the Poor in Developing Countries: Private vs. Public vs. Private and Public 6 Fighting AIDS, Fighting Poverty: Customer Centric Marketing in the Generic Antiretroviral Business 7 Meeting Unmet Needs at the Base of the Pyramid: Mobile Healthcare for India's Poor 8 Patrimonio Hoy: A Groundbreaking Corporate Program to Alleviate Mexico's Housing Crisis 9 Energizing the Base of the Pyramid: Scaling-up Successful Business Models to Achieve Universal Electrification 10 Utilities and the Poor: A Story from Colombia 11 The Expansion of Public Services into Poor Areas: The Case of Piped Gas in Cuartel V Moreno PART 3: Building the BOP Value Chain 12 MULTIAHORRO: Barrio Store 13 Photography and the Low Income Classes in Brazil: A Case Study of Kodak 14 The Complex Business of Serving the Poor: Insights from Unilever's Project Shakti in India 15 Creating strong businesses by developing and leveraging the productive capacity of the poor 16 ITC's e-Choupal: A Platform Strategy for Rural Transformation 17 Nestle's Milk District Model: Economic Development for a Value-Added Food Chain and Improved Nutrition PART 4: BUSINESS & LEADERSHIP MODELS 18 Building New Business Value Chains with Low Income Sectors in Latin America 19 Developing Viable Business Models to Serve Low-Income Consumers: Lessons from the Philippines 20 When Giants Discover the Disadvantaged: Managerial Challenges and Success Factors in Building Capacity to Serve Underserved Markets Part 5: ROLE OF GOVT. AND CIVIL SOCIETY 21 The Role of Financial Institutions in Revitalizing Low-Income Neighborhoods 22 Houses for the Poor and New Business for Banks: The Creation of a Market for Affordable Housing 23 The South African Financial Sector Charter: A Supplementary Market Framework to Achieve Affirmative Action 24 How Social Entrepreneurs Enable Human, Social, and Economic Development 25 Hybrid Value Chains: Social Innovations and the Development of the Small Farmer Irrigation Market in Mexico 26 Entrepreneurship and Poverty Alleviation in South Africa 27 A Gentler Capitalism: Black Business Leadership in the New South Africa PART 6: MEASURING SUCCESS 28 Microfinance: Business, Profitability, and the Creation of Social Value 29 Alleviating Global Poverty through Microfinance: Factors of Financial, Economic, and Social Performance 30 Strong Double Bottom Line Banking 31 H&R Block s Refund Anticipation Loans: Perilous Profits at the Bottom of the Pyramid? 32 When is Doing Business with the Poor Good for the Poor? A Household and National Income Accounting Approach
V. Kasturi (Kash) Rangan is the Malcolm P. McNair Professor of Marketing at Harvard Business School and cochairman of the School's Social Enterprise Initiative. John A. Quelch is senior associate dean and Lincoln Filene Professor of Business Administration at Harvard Business School and?was formerly dean of London Business School. Gustavo Herrero is the executive director of the HBS Latin American Research Center in Buenos Aires, Argentina. Brooke Barton is research associate with the HBS Global Poverty Initiative.