Fishpond Gift Vouchers - Let them choose!

We won't be beaten by anyone. Guaranteed

Business Plans for Dummies, 2nd Edition
By

Rating
Product Details

Table of Contents

Introduction. Part I: Knowing Where You Want to Go. Chapter 1: Preparing to Do a Business Plan. Chapter 2: Understanding the Importance of a Business Plan. Chapter 3: Setting Off in the Right Direction. Chapter 4: Charting the Proper Course. Part II: Describing Your Marketplace. Chapter 5: Examining the Business Environment. Chapter 6: Slicing and Dicing Markets. Chapter 7: Getting Better Acquainted With Customers. Chapter 8: Checking Out Your Competition. Part III: Weighing Your Company?s Prospects. Chapter 9: Assessing Where You Stand Today. Chapter 10: Making Money Doing What You Do Best. Chapter 11: Figuring Out the Financial Details. Chapter 12: Forecasting and Budgeting. Part IV: Looking to the Future. Chapter 13: Managing Uncertainty. Chapter 14: Thinking Strategically. Chapter 15: Growing Up and Growing Bigger. Part V: Putting Your Business Plan into Action. Chapter 16: Shaping Your Organization. Chapter 17: Leading the Way. Part VI: The Part of Tens. Chapter 18: Ten Signs That Your Business Plan Needs Refreshing. Chapter 19: Ten Questions to Ask about Your Plan. Chapter 20: Ten Business-Planning Never-Evers. Appendix: A Sample Business Plan. Index.

About the Author

Paul Tiffany, PhD, is a professor of management at the Haas Business School, UC Berkeley, and an Adjunct Professor at the Wharton School, University of Pennsylvania. Steven Peterson, PhD, is the founder and CEO of Strategic Play and an Executive Education Lecturer at the Haas Business School.

Ask a Question About this Product More...
Write your question below:
Look for similar items by category
Home » Books » Business » Management » Strategy
How Fishpond Works
Fishpond works with suppliers all over the world to bring you a huge selection of products, really great prices, and delivery included on over 25 million products that we sell. We do our best every day to make Fishpond an awesome place for customers to shop and get what they want — all at the best prices online.
Webmasters, Bloggers & Website Owners
You can earn a 5% commission by selling Business Plans for Dummies, 2nd Edition on your website. It's easy to get started - we will give you example code. After you're set-up, your website can earn you money while you work, play or even sleep! You should start right now!
Authors / Publishers
Are you the Author or Publisher of a book? Or the manufacturer of one of the millions of products that we sell. You can improve sales and grow your revenue by submitting additional information on this title. The better the information we have about a product, the more we will sell!
Item ships from and is sold by Fishpond World Ltd.
Back to top