Introduction 1 Part I: Getting Started with Business Plans 5 Chapter 1: Starting Your Planning Engine 7 Chapter 2: Generating and Refining a Successful Business Idea 25 Chapter 3: Defining Your Business Purpose and Structure 45 Part II: Developing Your Plan's Components 75 Chapter 4: Understanding Your Business Environment 77 Chapter 5: Charting Your Strategic Direction 103 Chapter 6: Describing Your Business and Its Capabilities 127 Chapter 7: Crafting Your Marketing Plan 149 Chapter 8: Tallying Up Your Financial Situation 169 Part III: Tailoring a Business Plan to Fit Your Needs 195 Chapter 9: Planning for a One-Person Business 197 Chapter 10: Planning for a Small Business 221 Chapter 11: Planning for an Established Business 235 Chapter 12: Planning for a Nonprofi t Organization 251 Chapter 13: Planning in a Rapidly Changing World 269 Part IV: Making the Most of Your Plan 281 Chapter 14: Putting Your Plan Together 283 Chapter 15: Implementing Your Plan 303 Chapter 16: Keeping Your Plan Current 317 Part V: The Part of Tens 325 Chapter 17: Ten Signs That Your Plan May Need an Overhaul 327 Chapter 18: Ten Questions to Answer Before You Finish Your Business Plan 333 Appendix A: About the CD 339 Index 347
Steven D. Peterson , PhD, is the senior partner and founder of the management tool development company, Strategic Play Technologies. He is the co-author of Business Plans For Dummies. Peter Jaret, PhD, has published widely on business, health, and the environment. Barbara Findlay Schenck is a nationally recognized marketing specialist and the author of several books, including Small Business Marketing Kit For Dummies, 3rd Edition.