Fishpond Gift Vouchers - Let them choose!

Shop over a million Toys in our Huge New Range

Business Plans Kit for Dummies [With CDROM]


Product Description
Product Details

Table of Contents

Introduction 1 Part I: Getting Started with Business Plans 5 Chapter 1: Starting Your Planning Engine 7 Chapter 2: Generating and Refining a Successful Business Idea 25 Chapter 3: Defining Your Business Purpose and Structure 45 Part II: Developing Your Plan's Components 75 Chapter 4: Understanding Your Business Environment 77 Chapter 5: Charting Your Strategic Direction 103 Chapter 6: Describing Your Business and Its Capabilities 127 Chapter 7: Crafting Your Marketing Plan 149 Chapter 8: Tallying Up Your Financial Situation 169 Part III: Tailoring a Business Plan to Fit Your Needs 195 Chapter 9: Planning for a One-Person Business 197 Chapter 10: Planning for a Small Business 221 Chapter 11: Planning for an Established Business 235 Chapter 12: Planning for a Nonprofi t Organization 251 Chapter 13: Planning in a Rapidly Changing World 269 Part IV: Making the Most of Your Plan 281 Chapter 14: Putting Your Plan Together 283 Chapter 15: Implementing Your Plan 303 Chapter 16: Keeping Your Plan Current 317 Part V: The Part of Tens 325 Chapter 17: Ten Signs That Your Plan May Need an Overhaul 327 Chapter 18: Ten Questions to Answer Before You Finish Your Business Plan 333 Appendix A: About the CD 339 Index 347

About the Author

Steven D. Peterson , PhD, is the senior partner and founder of the management tool development company, Strategic Play Technologies. He is the co-author of Business Plans For Dummies. Peter Jaret, PhD, has published widely on business, health, and the environment. Barbara Findlay Schenck is a nationally recognized marketing specialist and the author of several books, including Small Business Marketing Kit For Dummies, 3rd Edition.

Ask a Question About this Product More...
Write your question below:
Look for similar items by category
This title is unavailable for purchase as none of our regular suppliers have stock available. If you are the publisher, author or distributor for this item, please visit this link.
Back to top