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Business Plans For Dummies


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Table of Contents

Introduction 1 Part I: Determining Where You Want to Go 7 Chapter 1: Starting Your Business Plan 9 Chapter 2: Charting the Proper Course 19 Chapter 3: Setting Off in the Right Direction 35 Part II: Sizing Up Your Marketplace 51 Chapter 4: Checking Out the Business Environment 53 Chapter 5: Taking a Closer Look at Customers 77 Chapter 6: Dividing Customers into Groups 93 Chapter 7: Scoping Out Your Competition 111 Part III: Weighing Up Your Company?s Prospects 127 Chapter 8: Establishing Your Starting Position 129 Chapter 9: Focusing On What You Do Best 147 Chapter 10: Figuring Out Financials 163 Chapter 11: Forecasting and Budgeting 187 Part IV: Looking to the Future 215 Chapter 12: Preparing for Change 217 Chapter 13: Thinking Strategically 239 Chapter 14: Managing More than One Product 261 Part V: A Planner?s Toolkit 293 Chapter 15: Planning in Turbulent Economic Times 295 Chapter 16: Making Your Business Plan Work 309 Chapter 17: Learning from Others: A Sample Business Plan 333 Part VI: The Part of Tens 353 Chapter 18: Ten Questions to Ask About Your Plan 355 Chapter 19: Top Ten Business-Planning Never-Evers 359 Index 363

About the Author

Paul Tiffany is a management consultant and university professor. Steven Peterson is the founder of Home Planet Technologies, a management training company. Colin Barrow is the author of more than 30 books in the fields of entrepreneurship, business management and international property development.

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