Introduction 1
Part I: Making Your Mark as an Innovator 9
Chapter 1: Taking an Innovative Approach to Work 11
Chapter 2: Creating an Innovative Career Path 33
Chapter 3: Leading with Creative Vision 45
Chapter 4: Innovating in Sales and Marketing 67
Chapter 5: Being an Innovative Strategist 79
Part II: Stimulating Your Creative Side: Thinking in New and
Different Ways 99
Chapter 6: Getting Juices Flowing in Brainstorming Sessions 101
Chapter 7: Mastering Advanced Brainstorming 121
Chapter 8: Going Beyond Brainstorming 143
Chapter 9: Turning Problems into Opportunities for Innovation
159
Chapter 10: Going Shopping for Innovations 171
Chapter 11: Coming Up with Creative Combinations 183
Part III: Applying Creativity and Innovation to Daily
Challenges 197
Chapter 12: Delivering Fresh Presentations and Proposals 199
Chapter 13: Negotiating Creative Win–Wins 219
Chapter 14: Innovating to Save Costs 231
Part IV: Implementing a Major Innovation 245
Chapter 15: Managing the Development of an Innovative Idea 247
Chapter 16: Spreading the Word to Diffuse Your Innovation 261
Chapter 17: Protecting Intellectual Property 275
Chapter 18: Building a Business Around Your Innovation 295
Part V: The Part of Tens 309
Chapter 19: Ten Creative Ways to Boost Your Career 311
Chapter 20: Ten Tips for More Innovative Meetings 317
Chapter 21: Ten Ways to Stimulate Your Creative Genius 323
Chapter 22: Ten Tips for Better Implementation of Your Ideas
331
Index 339
Alexander Hiam is the author of more than twenty popular books on business, including Marketing For Dummies and Marketing Kit For Dummies. Formerly a professor at the business school at the University of Massachusetts, Amherst, he has had many Fortune 500 firms and large U.S. government agencies as his clients.
takesyou through steps to executing a good idea advice on offer ispractical and easy to follow. (Management Today,November 2010).
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