Part I: AN OVERVIEW OF BUSINESS ETHICS. 1: The Importance of Business Ethics. 2: Stakeholder Relationships, Social Responsibility, and Corporate Governance. Part II: ETHICAL ISSUES AND THE INSTITUTIONALIZATION OF BUSINESS ETHICS. 3: Emerging Business Ethics Issues. 4: The Institutionalization of Business Ethics. Part III: THE DECISION-MAKING PROCESS. 5: Ethical Decision Making and Ethical Leadership. 6: Individual Factors: Moral Philosophies and Values. 7: Organizational Factors: The Role of Ethical Culture and Relationships. Part IV: IMPLEMENTING BUSINESS ETHICS IN A GLOBAL ECONOMY. 8: Developing an Effective Ethics Program. 9: Managing and Controlling Ethics Programs. 10: Business Ethics in a Global Economy. Part V: CASES. CASE 1. Monsanto Attempts to Balance Stakeholder Interests. CASE 2. Starbucks' Mission: Social Responsibility and Brand Strength. CASE 3. Walmart: The Future is Sustainability. CASE 4. BP Struggles to Resolve Sustainability Disaster. CASE 5. New Belgium Brewing: Ethical and Environmental Responsibility. CASE 6. Coping with Financial and Ethical Risks at American International Group (AIG). CASE 7. Microsoft Manages Legal and Ethical Issues. CASE 8. Countrywide Financial: The Subprime Meltdown. CASE 9. Enron: Questionable Accounting Leads to Collapse. CASE 10. Home Depot Implements Stakeholder Orientation. CASE 11. The Fraud of the Century: The Case of Bernard Madoff. CASE 12. The Galleon Group and Raj Rajaratnam. CASE 13. GlaxoSmithKline Experiences High Costs of Product Quality Issues. CASE 14. Hospital Corporation of America: Learning from Past Mistakes? CASE 15. The Coca-Cola Company Struggles with Ethical Crises. CASE 16. Bueno Foods: Community, Tradition, and Globalization. CASE 17. Better Business Bureau: Protecting Consumers and Dealing with Organizational Ethics Challenges. CASE 18. The American Red Cross. CASE 19. NIKE: Managing Ethical Missteps-Sweatshops to Leadership in Employment Practices. CASE 20. Best Buy Fights Against Electronic Waste.