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Business Ethics
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Table of Contents

Part I: AN OVERVIEW OF BUSINESS ETHICS. 1: The Importance of Business Ethics. 2: Stakeholder Relationships, Social Responsibility, and Corporate Governance. Part II: ETHICAL ISSUES AND THE INSTITUTIONALIZATION OF BUSINESS ETHICS. 3: Emerging Business Ethics Issues. 4: The Institutionalization of Business Ethics. Part III: THE DECISION-MAKING PROCESS. 5: Ethical Decision Making and Ethical Leadership. 6: Individual Factors: Moral Philosophies and Values. 7: Organizational Factors: The Role of Ethical Culture and Relationships. Part IV: IMPLEMENTING BUSINESS ETHICS IN A GLOBAL ECONOMY. 8: Developing an Effective Ethics Program. 9: Managing and Controlling Ethics Programs. 10: Business Ethics in a Global Economy. Part V: CASES. CASE 1. Monsanto Attempts to Balance Stakeholder Interests. CASE 2. Starbucks' Mission: Social Responsibility and Brand Strength. CASE 3. Walmart: The Future is Sustainability. CASE 4. BP Struggles to Resolve Sustainability Disaster. CASE 5. New Belgium Brewing: Ethical and Environmental Responsibility. CASE 6. Coping with Financial and Ethical Risks at American International Group (AIG). CASE 7. Microsoft Manages Legal and Ethical Issues. CASE 8. Countrywide Financial: The Subprime Meltdown. CASE 9. Enron: Questionable Accounting Leads to Collapse. CASE 10. Home Depot Implements Stakeholder Orientation. CASE 11. The Fraud of the Century: The Case of Bernard Madoff. CASE 12. The Galleon Group and Raj Rajaratnam. CASE 13. GlaxoSmithKline Experiences High Costs of Product Quality Issues. CASE 14. Hospital Corporation of America: Learning from Past Mistakes? CASE 15. The Coca-Cola Company Struggles with Ethical Crises. CASE 16. Bueno Foods: Community, Tradition, and Globalization. CASE 17. Better Business Bureau: Protecting Consumers and Dealing with Organizational Ethics Challenges. CASE 18. The American Red Cross. CASE 19. NIKE: Managing Ethical Missteps-Sweatshops to Leadership in Employment Practices. CASE 20. Best Buy Fights Against Electronic Waste.

About the Author

John Fraedrich, Ph.D. received his degrees from Brigham Young and Texas A&M University and is the Jannetides Professor of Business Ethics at Southern Illinois University. He has written more than 50 books, articles, and proceedings, mostly related to the application of ethics and values, and has represented academia at the ambassador level in Washington D.C. He is considered one of the top global ethics researchers. Dr. Fraedrich has the distinction of being one of 50 marketing ethics professors selected to participate in the International Consortium on Ethics and Social Responsibility. On a global level, he has helped affect business ethics dialogue as the only ethics professor invited by a former U.S. Secretary of State to participate in an executive seminar on globalization and its implications and challenges for societies, corporate responsibility, and public policy. This seminar included ambassadors and economic ministers from Argentina, Australia, Bosnia/Herzegovina, Germany, the Republic of Georgia, Lesotho, Mexico, Peru, and Poland, as well as Fortune 100 firms such as Raytheon, Lockheed-Martin, and Sumitomo Corporation. Dr. Fraedrich has also taught for the Department of the Army at the General Officer level concerning The Consequences of Power." His class included 13 Brigadier Generals as well as five-star generals. He is also author of an integrated application-oriented ethics software for academics and Fortune 500 corporations." Linda Ferrell, Ph.D., is professor and Chair of the Marketing Department at Auburn University. She was Distinguished Professor of Leadership and Business Ethics at Belmont University. Prior to serving at Belmont University she was a professor of marketing and Creative Enterprise Scholar with the University of New Mexico's Anderson School of Management. She co-managed two-$1.25 million grants for business ethics education through the Daniels Fund Ethics Initiative at the University of New Mexico. She earned a Ph.D. from the University of Memphis and an M.B.A. and B.S. in Fashion Merchandising from Illinois State University. She has published in Journal of the Academy of Marketing Science, AMS Review, Journal of Business Ethics, Journal of Public Policy & Marketing, Journal of Business Research, as well as others. She has co- authored numerous books including BUSINESS AND SOCIETY, MANAGEMENT, and INTRODUCTION TO BUSINESS. Professionally, Dr. Ferrell served as an advertising account executive with McDonalds' and Pizza Hut's advertising agencies in Houston, Indianapolis and Philadelphia. She was recently honored as the Innovative Marketer of the Year by the Marketing Management Association. Dr. Ferrell is on the Board of Directors of Mannatech in Dallas, a NASDAQ-listed health and wellness company. She serves on the Board of the NASBA, Center for the Public Trust. She serves on the Executive Committee, Board, and Academic Advisory Committee of the Direct Selling Education Foundation. She is on the Cutco/Vector College Advisory Board. She is immediate Past President of the Academy of Marketing Science and Past President of the Marketing Management Association. Dr. Ferrell also serves as an expert witness in ethics and legal disputes. Dr. O.C. Ferrell is the James T. Pursell, Sr. Eminent Scholar in Ethics and Director of the Center for Ethical Organizational Cultures at Auburn University. He has been on the faculty at Belmont University, the University of New Mexico, University of Wyoming, Colorado State University, University of Memphis, Texas A&M University, University of Michigan, Illinois State University, and Southern Illinois University. Dr. Ferrell holds a Ph.D. from Louisiana State University in Marketing, an M.B.A. in Marketing as well as a B.A. in Sociology from Florida State University. Dr. Ferrell is President-Elect of the Academy of Marketing Science. He also serves as a board member of the NASBA Center for the Public Trust and as an advisory board member of Savant Learning. He serves on the Academic Advisory Committee for the Direct Selling Education Foundation. He received the AMS Cutco/Vector Distinguished Educator Award for contributions to the marketing discipline. Dr. Ferrell is co-author of several leading textbooks including BUSINESS ETHICS: ETHICAL DECISION MAKING AND CASES, MARKETING, MARKETING STRATEGY, BUSINESS AND SOCIETY, MANAGEMENT and INTRODUCTION TO BUSINESS. He has published in the Journal of Marketing, Journal of Marketing Research, Journal of the Academy of Marketing Science, Journal of Business Ethics, Journal of Public Policy & Marketing, AMS Review, Journal of Business Research, as well as others. He writes weekly business ethics summaries and reviews for the Wall Street Journal with a subscriber list of more than 6000. Dr. Ferrell has also served as an expert witness in high profile ethics, legal and marketing cases.

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