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Business Aspects of Optometry


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Table of Contents

Section 1: Preparing for your Professional Career State of the Profession Personal and Professional Goal Setting Ownership (Self-Employment) Employment Resumes and Interviews Debt Management Principles of Negotiation Section 2: Purchasing a Practice Valuation and Purchase of an Eyecare Practice Principles of Practice Transfer Section 3: Developing a Business Plan: New Practice, Expansion and Acquisition Deciding Where to Practice Elements of an Office Business Plan, Practice Financing and Obtaining a Business Loan Understanding Premises Leases Office Design Instrumentation and Equipment Controlling Cost of Goods Section 4: Office Administration and Human Resource Issues Office Organization, Structure and Systems Human Resources: Hiring and Training Office Staff Human Resources: Managing and Motivating Office Staff Human Resources: Evaluating, Managing and Dismissing Office Staff Computer Business Systems and Internet Resources Recall Systems Section 5: Practice Administration Ethics in Optometric Practice Professional Liability Insurance and Risk Management Quality Assurance Insurance Patient Communication Marketing: External and Internal Section 6: Evaluation and Management of Specialty Services Ophthalmic Dispensing Specialty Practice Contact Lens Specialty Practice Binocular Vision and Vision Therapy Specialty Practice Interprofessional Relations Section 7: Financial Aspects Fees, Credit and Collections Managed Care, Audits and Third Party Reimbursement Coding and Billing Analysis of Practice Economics and Growth Financial and Estate Planning Financial Decision Making Taxes Exit Strategies

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