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Business in Action, Global Edition


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Table of Contents

  1. Developing a Business Mindset
  2. Understanding Basic Economics
  3. The Global Marketplace
  4. Business Ethics and Corporate Social Responsibility
  5. Forms of Ownership
  6. Entrepreneurship and Small-Business Ownership
  7. Management Roles, Functions, and Skills
  8. Organization and Teamwork
  9. Production Systems
  10. Employee Motivation
  11. Human Resources Management
  12. Labor Relations
  13. The Art and Science of Marketing
  14. Product and Pricing Strategies
  15. Distribution and Marketing Logistics
  16. Customer Communication
  17. Financial Information and Accounting Concepts
  18. Financial Management
  19. Financial Markets and Investment Strategies
  20. The Money Supply and Banking Systems

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