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Building a Successful Home Staging Business


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Table of Contents

Acknowledgments ix Introduction 1 CHAPTER 1 From the Beginning 7 CHAPTER 2 Starting Your Home Staging Business 21 CHAPTER 3 Your Business Plan 35 CHAPTER 4 Cover Yourself! 45 CHAPTER 5 Services Provided by Home Stagers 61 CHAPTER 6 Bids, Fees, and Consultations 75 CHAPTER 7 Marketing Your Home Staging Business 95 CHAPTER 8 How to Work with Real Estate Professionals 117 CHAPTER 9 Lights, Camera, Action! Actual Staging 129 CHAPTER 10 The Future of Home Staging 155 Appendix A Sample Documents 171 Appendix B Increasing Real Estate Agent Earnings through Staging 201 Appendix C Showing Instructions for Homeowners 205 Appendix D Staging Criteria 207 Appendix E Moving Checklist 215 Appendix F Regional Chapters for the International Association of Home Staging Professionals 219 Index 231

About the Author

Barb Schwarz is the creator of Home Staging. She has taught her Staging concepts to more than one million people around the world since 1985. As President and CEO of, she has more than thirty-five years' experience in Staging and has Staged and sold more than 5,000 homes. Schwarz is the creator of the Accredited Staging Professional Course and ASP Designation and Certification. She holds the coveted Certified Speaking Professional designation from the National Speakers Association and has a weekly radio show in Seattle, Staging Life with Barb. Schwarz is also the author of Home Staging: The Winning Way to Sell Your House for More Money (published by Wiley).

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