Chapter 1 Introducing Findability
Chapter 2 Markup Strategies
Chapter 3 Server-Side Strategies
Chapter 4 Creating Content that Drives Traffic
Chapter 5 Building a Findable Blog
Chapter 6 Adding Search to Your Site
Chapter 7 Preventing Findability Roadblocks
Chapter 8 Bring Traffic Back With a Mailing List
Chapter 9 Putting Findability Into Practice
This is not another SEO book written for marketing professionals.
Between these covers you'll find practical advice and examples for
people who build websites aiming to reach their target audience.
Each chapter will introduce you to best practices and fresh
perspectives on how to accomplish these simple, yet indispensable
Aarron Walter is a faculty member in the Interactive Media Design department at The Art Institute of Atlanta, teaching courses on a variety of topics including Findability, Dynamic Web Applications, and User-Centered Interface Design. When not teaching, Aarron also runs a one man design/development consultancy in Athens, GA, and writes articles for online publications such as SitePoint.com and DMXZone.com. He blogs, builds and shares things at http://aarronwalter.com