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Building a Culture for Sustainability
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"Changing company culture is the biggest challenge for sustainability champions. Jeana Wirtenberg gleans best practices and lessons learned from case studies of nine leading companies' experiences to provide a buffet of proven approaches for hungry culture-change agents. Perfect. Now let's get on with it." -- Bob Willard, Author of The New Sustainability Advantage: Seven Business Case Benefits of a Triple Bottom Line "This book offers excellent examples of how organizations can make the commitment to sustainability congruent with the other economic drivers that often hold organizations captive." -- Edgar H. Schein, Professor Emeritus, MIT Sloan School of Management "Anyone who wants to create a sustainable organization-with a culture that's good for people, profits, and our planet-can learn from this insightful book. The challenges met and lessons learned at nine brand-name companies are memorably described, and a comprehensive framework for action shows readers how to stimulate meaningful change. It's a great read!" -- Susan E. Jackson, Distinguished Professor of Human Resource Management, School of Management and Labor Relations, Rutgers University "This is a must-read for any leader, citizen, student, or organization interested in how to create a culture of sustainability. Wirtenberg's story is a positive one and is one focused on solutions. Starting from the position that it is both necessary and feasible to find a way to 'have enough, for all, forever,' Wirtenberg carefully demonstrates how and why this is possible, building her case around the practices of nine major corporations. Wirtenberg's effort will take its place alongside other classics of the sustainability and green-business movement. And it is an important book for all of those who care about our mutual future, our responsibilities toward one another, and how we can create a more just and sustainable future." -- Scott G. McNall, Emeritus Provost and Professor, California State University, Chico, and Founding Executive Director of the Institute for Sustainability "A practical, well-written guide to building a corporate culture of sustainability, well-illustrated with in-depth case studies and the author's insights. Highly recommended!" -- Jacquelyn A. Ottman, Author of The New Rules of Green Marketing "Jeana Wirtenberg moves beyond single-focus studies of environmental sustainability to explore its human side, which is necessary for long-term success. By engaging employees, inspiring personal innovation, fueling care and commitment, creating leaderful environments, and cultivating sustainability-inspired habits, all organizational members may co-create sustainable mindsets, cultures, and results. The book masterfully integrates vision, passion, and reflection with well-documented case studies, personal interviews, and rigorous analysis while also providing practical guidance and a roadmap for change." -- Kristine Marin Kawamura, Professor of Management and Director of the MBA program, St. Georges University

About the Author

Jeana Wirtenberg, PhD, is president and CEO, Transitioning to Green, and cofounder/senior advisor, Institute for Sustainable Enterprise, Fairleigh Dickinson University, Madison, NJ.

Reviews

"Writing from her heart, mind, and soul, Wirtenberg pays tribute to the role the precious earth plays for all people living, working, and creating value together in organizations across the globe. . . . She convincingly shows how all organizational members can co-create sustainable mindsets, cultures, and results by engaging employees, inspiring personal innovation, fueling care and commitment, creating 'leaderful' environments, and cultivating sustainability-inspired habits." - People & Strategy Journal

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