The Build
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About the Author

Robert Hoekman Jr has authored several books and dozens of articles for a range of publications, including Iron & Air and Fast Company magazine's Co.Design blog. He has spoken on design and other topics to packed rooms at events all over the world. Robert's talents for questioning and challenging conventional wisdom have earned him success in a myriad of professional interests, including design, writing, editing, design strategy consulting, and public speaking. He rode motorcycles exclusively for the first nine years he had a license (not bothering with a car until he was 26 years old), and has logged more miles on two wheels than on four. The 2012 Triumph Bonneville he rides today is his only vehicle. He has used it to straighten thousands of bent roads all across the U.S.

Reviews

"From design principles and online resources to tips for scoring the ideal "donor bike" and other important fundamentals, The Build can actually help get you started on your dream of creating a custom menace of your own. Or just enjoy it as a near-perfect piece of bike porn."
--MAXIM magazine, April 29, 2016

"I can imagine that many will use it as a coffee table book, but it contains the potential for much more."
--SILODROME, May 5, 2016

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