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The story of Briscoes is the story of New Zealand. This fascinating and colourful history transports you from the early days of the New Zealand gold rushes to the drama behind the World Cup Adidas deal. Founded in Wolverhampton in 1781, Briscoes began trading in New Zealand in 1862. The company supplied everything from picks and shovels for gold miners, iron to construct wharves, dynamite to open tunnels and reclaim land, as well as the crockery, lamps, and cutlery that adorned colonial homes. But Briscoes is much more than just a story of hardware. The red-tiled roofs that adorn thousands of New Zealand homes and businesses are Briscoes Marseilles roofing tiles. And it was Briscoes that supplied and fixed the magnificent pressed-steel ceilings that grace thousands of villas. By the 1980s, Briscoes was struggling. The company had passed through several owners, and after a string of losses, Briscoes future appeared uncertain. It was the 1990 purchase of Briscoes by retail entrepreneur Rod Duke that saw a revival of the old New Zealand company. Re-established as New Zealand's leading supplier of homewares, the company has since expanded tenfold in size, and in the face of a global recession remains one of the consistent success stories of New Zealand industry: something it has been doing for 150 years. You will discover: The afternoon Briscoes blew up Auckland Harbour; How to turn a sack of old nails into $60 million dollars; Where in Christchurch you can buy striped barber's paint; The day Briscoes had only $25 left in the bank; Rod Duke's best and worst deals ever and why they won't let him near plastic flowers; The real Tammy Wells, the face of Briscoes for the past 22 years. Filled with 150 years of entertaining stories that will appeal to everyone.
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Table of Contents

Foreword -- The Arrival -- Origins -- 1860 Dunedin Adventure -- 1870 Building New Zealand -- 1880 An International Network -- 1890 Branch Expansion -- 1900 The New Century -- 1910 The Wonder Products -- 1920 The Builder's Ally -- 1930 Depression -- 1940 Wartime -- 1950 One Million Pounds -- 1960 Overstocked; Underprofit -- 1970 Self-Service, Briscoes Style -- 1980 The Hagemeyer Years -- 1990 White Knight -- 2000 You'll Never Buy Better -- 2010 150 Years in New Zealand -- Afterword -- Organisational Chart -- Store Locations -- Briscoes Timeline -- Directors and Executives -- Picture Credits and Acknowledgements.

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