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Brilliant Persuasion


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Table of Contents


About the Author


Part One: Talking To The Subconscious

Chapter 1 - Embedded Commands and Suggestions

Part Two: Persuasive Language Patterns

Chapter 2 - The Redefine

Chapter 3 - The Agreement Frame

Chapter 4 - Linguistic Mathematics

Chapter 5 - Rapport

Chapter 6 - Magical Because

Chapter 7 - Awareness Patterns

Chapter 8 - Verbal Pacing and Leading

Chapter 9 - Feel Felt Found

Chapter 10 - Internal Representations

Chapter 11 - Motivational Direction

Chapter 12 - Testing for the Truth

Chapter 13 - Parts Therapy

Chapter 14 - The Quotes Pattern

Chapter 15 - Persuasive Body Language

Part Three: Persuasive Questioning Technique

Chapter 16 - Asking Persuasive Questions

Part Four: Preparing to Persuade

Chapter 17 - Questions to Ask Yourself

Chapter 18 - Building Natural Confidence

Chapter 19 - How to Practice


About the Author

Stephen C. Young FIRC, ICF, ACSTH, is the founder and principle coach of Proactive Persuasion, a leading UK training consultancy specialising in the delivery of unique immersion-style seminars about persuasion. He is a professionally qualified career and management coach and has twenty five years' experience in the recruitment industry.

He worked for a selection of advertising and executive search consultancies before in 1993 establishing his own highly successful executive search consultancy which he ran in Central London for twelve years employing a specialist team.

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