The story of LEGO's extraordinary rise, fall and rise again.
DAVID ROBERTSON joined the faculty of the Wharton School in 2011. He teaches Innovation and Product Development in Wharton's undergraduate, MBA and executive education programmes. From 2002 until 2010, Robertson was the LEGO Professor of Innovation and Technology Management at Switzerland's Institute for Management Development (IMD). BILL BREEN is the co-author of The Responsibility Revolution- How the Next Generation of Businesses Will Win (Jossey-Bass, 2010) and of The Future of Management (Harvard Business School Press, 2007).
The raw material he deals with is every bit as durable and grip
ping as Lego bricks. . .Robertson's take on Lego's success holds
plenty of lessons for companies pondering how to remain innovative
in a fast-changing world. * Financial Times *
A nuanced and readable case study. * Wall Street Journal *