The story of LEGO's extraordinary rise, fall and rise again.
David Robertson joined the faculty of the Wharton School in 2011. He teaches Innovation and Product Development in Wharton s undergraduate, MBA, and executive education programmes. From 2002 until 2010, Robertson was the LEGO Professor of Innovation and Technology Management at Switzerland s Institute for Management Development (IMD). Bill Breen is the coauthor of The Responsibility Revolution- How the Next Generation of Businesses Will Win (Jossey-Bass, 2010) and of The Future of Management (Harvard Business School Press, 2007).
"The raw material he deals with is every bit as durable and grip-ping as Lego bricks. . .Robertson's take on Lego's success holds plenty of lessons for companies pondering how to remain innovative in a fast-changing world." * Financial Times *
"A nuanced and readable case study." * Wall Street Journal *